prikaz prve stranice dokumenta STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA
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undergraduate thesis
STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA
2020. urn:nbn:hr:228:147496
Bezmalinović, Martina
University of Split
University Department of Professional Studies

Cite this document

Bezmalinović, M. (2020). STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:147496

Bezmalinović, Martina. "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:147496

Bezmalinović, Martina. "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:147496

Bezmalinović, M. (2020). 'STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 16 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:147496

Bezmalinović M. STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 May 16] Available at: https://urn.nsk.hr/urn:nbn:hr:228:147496

M. Bezmalinović, "STRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:147496

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Metadata
TitleSTRATEGIJE U FAZAMA ŽIVOTNOG VIJEKA PROIZVODA
Title (english)STRATEGIES IN PRODUCT LIFE STAGES
AuthorMartina Bezmalinović
MentorDanijela Perkušić Malkoč (mentor)
Committee memberIvana Plazibat (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je predstaviti faze u životnom vijeku proizvoda te strategije u svakoj od faza. Naime, svi proizvodi se rađaju, žive i umiru. Međutim, marketinške strategije utječu na proizvod u svim fazama njegova života. Svaku fazu životnog ciklusa posebno se objasnilo kao što se i analizirao životni vijek Levi´s traperica. Dobro definirane marketinške strategije trebaju biti u skladu s vremenom, kao podloga mogu se koristiti podaci sa tržišta jer danas nije dovoljno samo proizvesti proizvod, on mora biti uistinu prilagođen potrebama potrošača te situaciji na tržištu koja se mijenja kako proizvod prelazi iz jedne u drugu fazu svog životnog vijeka. Loš marketing skraćuje životni vijek proizvodu, a vrstan ga produljuje. Svim proizvodima je slična životna sudbina, premda svaki proizvod ima vlastiti životni put u pogledu razvoja, rasta, duljine postojanja na tržištu i trenutka njegove zamjene s novim proizvodom, stoga je koncept životnog vijeka proizvoda od iznimne važnosti.
Abstract (english)
The aim of this paper is to present the phases in the product life cycle and the strategy in each of the phases. Namely, all products are born, live and die. However, marketing strategies affect a product at all stages of his life. Each phase of the life cycle was explained separately, as was the analysis of the life cycle of Levies. Well-defined marketing strategies should be in line with the times, as a basis can be used market data because today it is not enough just to produce a product, it must be truly adapted to consumer needs and the market situation that changes as the product passes from one to another phase of his lifespan. Poor marketing shortens the life of a product, and good marketing prolongs it. All products have a similar life destiny, although each product has its own life path in terms of development, growth, length of existence on the market and the moment of its replacement with a new product, so the concept of product life cycle is extremely important.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:147496
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-25 11:31:24