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master's thesis
MARKETINŠKA KOMUNIKACIJA U SPORTU
2020. urn:nbn:hr:228:193157
Bakač, Vedran
University of Split
University Department of Professional Studies

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Bakač, V. (2020). MARKETINŠKA KOMUNIKACIJA U SPORTU (Master's thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:193157

Bakač, Vedran. "MARKETINŠKA KOMUNIKACIJA U SPORTU." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:193157

Bakač, Vedran. "MARKETINŠKA KOMUNIKACIJA U SPORTU." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:193157

Bakač, V. (2020). 'MARKETINŠKA KOMUNIKACIJA U SPORTU', Master's thesis, University of Split, University Department of Professional Studies, accessed 04 June 2023, https://urn.nsk.hr/urn:nbn:hr:228:193157

Bakač V. MARKETINŠKA KOMUNIKACIJA U SPORTU [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2023 June 04] Available at: https://urn.nsk.hr/urn:nbn:hr:228:193157

V. Bakač, "MARKETINŠKA KOMUNIKACIJA U SPORTU", Master's thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:193157

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Metadata
TitleMARKETINŠKA KOMUNIKACIJA U SPORTU
Title (english)MARKETING COMMUNICATION IN SPORTS
AuthorVedran Bakač
MentorDanijela Perkušić Malkoč (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberIvona Jukić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketinška komunikacija predstavlja proces prenošenja informacija, ideja i emocija od pošiljatelja do primatelja, posredstvom medija, a s ciljem postizanja željenih efekata. U ovom radu proučavana je marketinška komunikaciju u sportu. U posljednje vrijeme, razvoj sporta je u značajnom porastu te sportska industrija ima utjecaja na niz područja, kako na makro, tako i na mikrorazini. Svaki sportski kolektiv ima odjel zadužen za marketinške aktivnosti. Na primjeru nogometnog kluba HNK Hajduk Split, kroz 7 elemenata, biti će predstavljena marketinška komunikacija u sportu. U okviru rada provedeno je i primarno istraživanje uz pomoć anketnog upitnika s ciljem ispitivanja utjecaja marketinških aktivnosti koje provodi HNK Hajduk Split na stavove navijača i nenavijača kluba.
Abstract (english)
Marketing communication can be defined as a process of transmitting information, ideas, and emotions from the sender to the receiver and all to achieve certain effects. In this particular research, marketing communication was analyzed in the world of sport. Lately, the development of the sport is at the phase of an exponential increase and the sports industry is effecting different areas, on macro and also on the micro-level. Every sports organization has a department that is in charge of only of marketing activities. At the example of Hajduk Split, marketing communication was analyzed through 7 different elements. The survey was created and the data collected to research and determine the effects that the marketing activities of Hajduk Split have on the opinion of supporters and nonsupporters of the club.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:193157
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-25 11:24:04