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undergraduate thesis
STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.
2020. urn:nbn:hr:228:429505
Deronja, Joško
University of Split
University Department of Professional Studies

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Deronja, J. (2020). STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:429505

Deronja, Joško. "STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:429505

Deronja, Joško. "STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:429505

Deronja, J. (2020). 'STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 19 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:429505

Deronja J. STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O. [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 May 19] Available at: https://urn.nsk.hr/urn:nbn:hr:228:429505

J. Deronja, "STRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:429505

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Metadata
TitleSTRATEGIJA DIFERENCIJACIJE NA PRIMJERU PODUZEĆA HEINEKEN HRVATSKA D.O.O.
Title (english)DIFFERENTIATION STRATEGY ON THE EXAMPLE OF HEINEKEN HRVATSKA D.O.O.
AuthorJoško Deronja
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberGoran Ćorluka (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Definiranje dobre poduzetničke strategije veliki je izazov za sva poduzeća koja se žele razvijati i biti uspješna na tržištu. U ovom radu opisan je proces definiranja strategije diferencijacije poduzeća Heineken Hrvatska d.o.o. koristeći interne podatke poduzeća. Napravljena je analiza interne i eksterne okoline, konkurenata, asortimana, pivske industrije i tržišnog udjela poduzeća Heineken Hrvatske d.o.o., te se na temelju svih raspoloživih podataka došlo do zaključka da navedeno poduzeće u svom poslovanju koristi generičku strategiju diferencijacije. Cilj rada je prikazati kako diferencijacija u odnosu na konkurenciju, orijentiranost na potrošače, njihove želje i potrebe, a ne isključivo na profit može poduzeću omogućiti uspješno poslovanje na tržištu.
Abstract (english)
Defining a good entrepreneurial strategy is a great challenge for all companies that want to develop and achieve market success. This paper describes the process of defining a generic differentiation strategy of the company Heineken Hrvatska d.o.o. using company internal data. An analysis of the internal and external environment, competitors, range, beer industry and market share of Heineken Hrvatsk a d.o.o. was made and based on all available data. Considering all available data it is concluded that the company uses a generic differentiation strategy in its business. The aim of this paper is to show how a diffeerentiation from competition, orientation on consumers, their wishes and needs, and not exclusively on profit, can enable a company to operate successfully in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:429505
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-25 11:15:08