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undergraduate thesis
SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA
2020. urn:nbn:hr:228:813566
Pavković, Ana
University of Split
University Department of Professional Studies

Cite this document

Pavković, A. (2020). SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:813566

Pavković, Ana. "SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:813566

Pavković, Ana. "SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:813566

Pavković, A. (2020). 'SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA', Undergraduate thesis, University of Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:813566

Pavković A. SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:813566

A. Pavković, "SUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:813566

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Metadata
TitleSUVREMENE FUNKCIJE PUTNIČKIH AGENCIJA
Title (english)CONTEMPORARY FUNCTIONS OF TRAVEL AGENCIES
AuthorAna Pavković
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberMarina Lolić Čipčić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Putniĉka agencija je posrednik na turistiĉkom trţištu, ĉija je osnovna uloga povezati prostorno i vremenski udaljenu turistiĉku ponudu i potraţnju. Temeljne funkcije agencija se mogu podijeliti u dvije skupine: tradicionalne funkcije u koje spadaju posredniĉka i informativno – savjetodavna funkcija te suvremene funkcije u koje se ubrajaju organizatorska i propagandna funkcija. Organizatorska funkcija je funkcija u kojoj putniĉka agencija nastupa na turistiĉkom trţištu kao inicijator, kreator i organizator putovanja. Kod ove funkcije dolazi do izraţaja poduzetniĉka aktivnost u kojoj agencije kombiniraju razliĉite proizvode i usluge u jedinstveni proizvod, koji se naziva turistiĉki aranţman. Propagandna funkcija ima veliki znaĉaj u informiranju potencijalnih kupaca o proizvodima i uvjetima kupnje, a glavni cilj je poticanje kupaca na samu kupnju. Putniĉke agencije u svojoj propagandi koriste mnoga sredstva meĊu kojima se istiĉu katalog, turistiĉki prospekt, oglas, reklamna ploĉa i turistiĉki plakat.
Abstract (english)
Travel agency is a mediator on a tourist market, whose primary role is to connect spatially and temporally distant tourist supply and demand. The main agency functions can devide in two groups: traditional functions which contains mediatory, information and advisory function and contemporary functions which includes organizational and promotional function. Organizational function is a function in which travel agency presents itself as an initiator, cretor and organizer of the tour. This function contains entrepreneurial activity in which agencies combine different goods and services into unique product which is called the tourist arrangement. Promotional function has a big part in informing the potentional customers on the shopping itself. In their promotion, travel agencies uses many resources among which are a catalog, the tourist prospect, an ad, a billboard and a tourist poster.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:813566
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-11-23 14:39:13