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master's thesis
GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN
2020. urn:nbn:hr:228:207876
Rabadan, Julia
University of Split
University Department of Professional Studies

Cite this document

Rabadan, J. (2020). GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:207876

Rabadan, Julia. "GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:207876

Rabadan, Julia. "GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:207876

Rabadan, J. (2020). 'GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN', Master's thesis, University of Split, University Department of Professional Studies, accessed 27 January 2023, https://urn.nsk.hr/urn:nbn:hr:228:207876

Rabadan J. GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2023 January 27] Available at: https://urn.nsk.hr/urn:nbn:hr:228:207876

J. Rabadan, "GENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN", Master's thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:207876

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Metadata
TitleGENERIČKE POSLOVNE STRATEGIJE I ODRŽIVOST POSLOVANJA PODUZEĆA VOLKSWAGEN
Title (english)GENERIC BUSINESS STRATEGIES AND BUSINESS SUSTAINABILITY OF VOLKSWAGEN COMPANY
AuthorJulia Rabadan
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberGoran Ćorluka (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme velikih i brzih promjena kako na globalnoj razini tako i u samoj tvrtci, te velikom pritisku svih dionika poslovanja vrlo je važno da poduzeća usklade svoje poslovne ciljeve i strategije koje se implementiraju za ostvarenje istih u skladu održivog razvoja sa socijalnog, ekonomskog ili ekološkog aspekta. Problem istraživanja je prikazati uspješno provođenje generičkih poslovnih strategija poput strategije diferencijacije, strategije troškovnog vodstva i naposljetku strategije fokusiranja i njihov utjecaj na održivost poslovanja poduzeća Volkswagen. Cilj ovog rada je utvrditi kako konkurentske prednosti poduzeća utječu na održivi razvoj te koje su mogućnosti unaprjeđenja održivosti poslovanja. U radu su se koristila sekundarna istraživanja ( analiza reprezentativne dokumentacije poduzeća kao i stručna i znanstvena literatura). Rezultati rada pokazuju da tvrtka Volkswagen ulaže iznimne napore kako bi uskladila svoje poslovne ciljeve sa održivosti poslovanja u sva tri segmenta socijalnom, ekonomskom i ekološkom.
Abstract (english)
In these days of large and quick changes, both globally and in company itself, and due to the pressure of all the business stakeholders, it is very important that companies align their business goals and strategies implemented to achieve them in line with sustainable development from a social, economic or environmental point of view. The main object of the research is to demonstrate the successful implementation of generic business strategies such as differentiation strategy, cost leadership strategy and ultimately focus strategies and their impact on the viability of Volkswagen”s business. The aim of this paper is to determine how the competitive advantages of the company affect sustainable development and what are the possibilities for improving business sustainability. For this work, secondary research, such as analysis of representative documentation of the company as well as professional scientific literature, was used. The result of the paper show that Volkswagen is working hard to align its business objectives with business sustainability across all three segments, namely social, economic and environmental.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:207876
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-23 11:50:31