prikaz prve stranice dokumenta ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT
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undergraduate thesis
ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT
2020. urn:nbn:hr:228:306825
DRNASIN, IVAN
University of Split
University Department of Professional Studies

Cite this document

DRNASIN, I. (2020). ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:306825

DRNASIN, IVAN. "ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:306825

DRNASIN, IVAN. "ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:306825

DRNASIN, I. (2020). 'ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT', Undergraduate thesis, University of Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:306825

DRNASIN I. ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:306825

I. DRNASIN, "ULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:306825

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Metadata
TitleULOGA DOGAĐANJA U BRENDIRANJU TURISTIČKE DESTINACIJE NA PRIMJERU ULTRA EUROPE SPLIT
Title (english)THE ROLE OF EVENT IN BRANDING THE TOURIST DESTINATION ON THE CASE-ULTRA EUROPE SPLIT
AuthorIVAN DRNASIN
MentorMARIO DADIĆ (mentor)
Committee memberMIJANA MATOŠEVIĆ RADIĆ (član povjerenstva)
Committee memberKATJA RAKUŠIĆ CVRTAK (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Destinacija predstavlja kombinaciju fiksnih i varijabilnih čimbenika te mogućnosti turističkog djelovanja, neovisno o administrativnim granicama. Turistička destinacija je sustav koji sadrži raznovrsne elemente. Ultra Europe festival je značajno doprinio gradu Splitu. Kako festival posjećuje mlađa populacija iz cijelog svijeta iz 130 zemalja što je dovoljan pokazatelj koliko je Ultra festival poznat. Ultra festival osim marketinške vrijednosti ima značajan ekonomski učinak koji se multiplicira na cijelo gospodarstvo. Split na tri dana postaje jedna od svjetskih prijestolnica elektronske glazbe i dobre zabave, a kao dodanu vrijednost sa sobom nosi i veliki poticaj domaćoj turističkoj ponudi, jer Split i Hrvatska na ovaj način dobivaju promociju kakvu bi teško igdje mogli ostvariti.
Abstract (english)
The destination is a combination of fixed and variable factors and features of tourist activity, regardless of the administrative boundaries. A tourist destination is a system that contains a variety of elements. The Ultra Europe Festival has significantly contributed to the city of Split. As the festival is visited by younger populations from around the world from 130 countries, it is enough to show how Ultra Festival is known. Ultra festival except marketing value has a significant economic effect that multiplies the entire economy. Split for three days becomes one of the world's major electronic music and entertainment venues, and as an added value it also carries a big boost to the domestic tourist offer, because Split and Croatia in this way receive the promotion they could hardly ever achieve.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:306825
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-20 11:40:41