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undergraduate thesis
SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA
2019. urn:nbn:hr:228:842277
Šimleša, Šime
University of Split
University Department of Professional Studies

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Šimleša, Š. (2019). SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:842277

Šimleša, Šime. "SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:842277

Šimleša, Šime. "SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:842277

Šimleša, Š. (2019). 'SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 29 May 2023, https://urn.nsk.hr/urn:nbn:hr:228:842277

Šimleša Š. SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2023 May 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:842277

Š. Šimleša, "SUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:842277

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Metadata
TitleSUVREMENI TRENDOVI U POSLOVANJU TUROPERATORA
Title (english)MODERN TOUR OPERATOR BUSINESS TRENDS
AuthorŠime Šimleša
MentorGoran Ćorluka (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je jedna od najprofitabilnijih industrija u svijetu koja zadovoljava potrebe suvremenog čovjeka za doživljajem. No, turizam ne uključuje samo turiste već i posrednike koji formiraju turistički proizvod i utječu na njegovu doživljenu vrijednost. Svrha postojanja turističkih posrednika sastoji se od planiranja, organiziranja, prodaje i realizacije turističkih putovanja, kao i pružanju svih potrebnih usluga u turističkom prometu. Turistički posrednici prema vrsti poslova mogu biti organizatori putovanja odnosno turoperatori i posrednici u prodaji turističkih putovanja odnosno turističke agencije. Internet je u sektoru turističke industrije promijenio klasične načine poslovanja od informiranja, komuniciranja i promocije do realizacije putovanja. Sve to je dovelo do kreiranja suvremenih modela poslovanja turističkih agencija i turoperatora. U suvremenim uvjetima globalizacija, borba za konkurentnost i lojalnost na tržištu dovela je do unaprjeđenja poslovanja kroz inovacije. Posrednici u turizmu, primjenom informacijske tehnologije razvijaju nove turističke proizvode i kreiraju inovativne paket aranžmane koji će nadmašiti očekivanja klijenata.
Abstract (english)
Tourism is one of the most profitable industries in the world that meets the needs of modern people to experience. However, tourism involves not only tourists but also intermediaries who form a tourism product and affect its perceived value. The purpose of the existence of tourist intermediaries consists in planning, organizing, selling and realizing tourist trips, as well as providing all necessary services in tourist traffic. Travel brokers by type of business can be travel organizers, tour operators and brokers in sales of tourist travel or travel agency. In the tourism industry, the Internet has changed the classic ways of doing business from information, communication and promotion to travel. All this has led to the creation of modern business models of travel agencies and tour operators. In today's world of globalization, the struggle for competitiveness and market loyalty has led to the advancement of business through innovation. Intermediaries in tourism, using information technology, develop new tourism products and create innovative package arrangements that will exceed customer expectations
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:842277
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-29 16:49:35