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undergraduate thesis
ČIMBENICI PROCESA KUPOVNE ODLUKE
2019. urn:nbn:hr:228:011135
Rubeša, Emma
University of Split
University Department of Professional Studies

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Rubeša, E. (2019). ČIMBENICI PROCESA KUPOVNE ODLUKE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:011135

Rubeša, Emma. "ČIMBENICI PROCESA KUPOVNE ODLUKE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:011135

Rubeša, Emma. "ČIMBENICI PROCESA KUPOVNE ODLUKE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:011135

Rubeša, E. (2019). 'ČIMBENICI PROCESA KUPOVNE ODLUKE', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 18 March 2023, https://urn.nsk.hr/urn:nbn:hr:228:011135

Rubeša E. ČIMBENICI PROCESA KUPOVNE ODLUKE [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2023 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:011135

E. Rubeša, "ČIMBENICI PROCESA KUPOVNE ODLUKE", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:011135

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Metadata
TitleČIMBENICI PROCESA KUPOVNE ODLUKE
Title (english)PROCESS FACTORS OF PURCHASE DECISION
AuthorEmma Rubeša
MentorMario Dadić (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberSlađana Brajević (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnome radu opisuju se čimbenici koji utječu na ponašanje potrošača. Postoje brojni čimbenici koji utječu na potrošačev izbor proizvoda, marke ili prodavaonice. Danas, u 21. stoljeću, tržište ponuđača je pretrpano brojnim proizvodima i uslugama te kupci plivaju u moru alternativa. Upravo zato, izrazito je bitno na koji način pristupiti kupcu i kako ga potaknuti na kupnju proizvoda te, na samom kraju, kako tog istog kupca i zadržati. Na početku rada opisuje se područje ponašanja potrošača i njihova obilježja, te pet glavnih koraka u procesu njihova istraživanja. Kasnije se objašnjavaju kulturalni, socijalni, osobni i psihološki čimbenici koji utječu na potrošača. Zatim je detaljno opisan proces donošenja odluka o kupnji i percipirani rizik. Na samom kraju se nalazi anketa o čimbenicima koji utječu na potrošače prilikom izbora proizvoda (marka, dizajn, izgled prodavaonice itd.).
Abstract (english)
In this final paper, the factors that influence the behavior of consumers are described. There are many factors that influence the consumer's choice of product, brand or store. Today, on the 21st century, the bidding market is overwhelmed by numerous product and service offers, resulting in buyers swimming in the sea of alternatives, which is why it is extremely important to know how to aproach the customer, encourage them to buy the product and, at the very end, to keep that same customer. At the beginning of the paper, the area of consumer behavior and their features is described, and the main five steps in the consumer research process. Later on, the cultural, social, personal and psychological factors that affect the consumer are explained. Later, the process of making a purchase and perceived risk are described thoroughly. Lastly there is a survey of factors that affect consumers when choosing a product (brand, design, store appearance etc.).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:011135
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-29 16:39:59