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master's thesis
POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING
2019. urn:nbn:hr:228:599040
Pušić, Ana
University of Split
University Department of Professional Studies

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Pušić, A. (2019). POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:599040

Pušić, Ana. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:599040

Pušić, Ana. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:599040

Pušić, A. (2019). 'POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING', Master's thesis, University of Split, University Department of Professional Studies, accessed 20 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:599040

Pušić A. POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2022 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:599040

A. Pušić, "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING", Master's thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:599040

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Metadata
TitlePOSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA OTVARANJA AGENCIJE ZA DIGITALNI MARKETING
Title (english)ELABORATION OF THE BUSSINES IDEA ON THE EXAMPLE OF FOUNDATION DIGITAL MARKETING AGENCY
AuthorAna Pušić
MentorIvona Jukić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mala i srednja poduzeća smatraju se iznimno važnim u gospodarskom razvitku, te tako postaju sve više rasprostranjena i u Republici Hrvatskoj. Iako se danas otvara veliki broj poduzeća, isto tako ih se i dosta zatvara, jedan od razloga je nedovoljno razrađen poduzetnički projekt. Istina je da poduzetnički projekt nije jamstvo uspjeha, različiti slučajevi pokazuju to. Neki poduzetnici nisu ni čuli za postojanje poslovnog plana, a ipak su postigli poslovni uspjeh, dok je puno više primjera koji potvrđuju postojanje visoke korelacije između poduzetničkog uspjeha i dobre poduzetničke pripreme. Digitalizacija je postala dio dnevne rutine te tako mijenja ponašanje potrošača i drugih gospodarskih subjekata, što posljedično ima utjecaj i na samo poduzeće, njegove proizvode i izgradnju brendova. Kao rezultat suvremenih trendova i digitalni marketing mijenja lice industrije i njegova je budućnost zasigurno svijetla Karakteristike suvremenog poduzetnika se ogledaju najviše u spremnosti prihvaćanja rizika, hrabrosti samog poduzetnika koji kreće u realizaciju poslovne ideje, isto tako i spremnost na kontinuirano učenje i razvoj. Svaki poduzetnik treba biti u koraku sa trendovima kako bi promptno mogao reagirati na nove potrebe i želje potencijalnih kupaca. Upravo zbog toga cilj ovog rada je prikazati projekt koji se temelji na stvarnim podatcima, stvarne osobe koja je krenula u realizaciju svoje ideje.
Abstract (english)
Small and medium-sized enterprises are considered extremely important in economic development, and they are becoming more and more widespread in the Republic of Croatia. Although many businesses are opening today and many are closing down, one of the reasons is an insufficiently elaborate entrepreneurial project. The truth is that an entrepreneurial project is no guarantee of success, different cases show that. Some entrepreneurs have not even heard of a business plan and yet have achieved business success, while there are many more examples that confirm the high correlation between entrepreneurial success and good entrepreneurial preparation. Digitalization has become a part of the daily routine and, as such, it changes the behaviour of consumers and other business entities, which consequently has an impact on the company, its products and brand creation. As a result of modern trends, digital marketing is changing the face of the industry and its future is certainly bright The characteristics of a modern entrepreneur are reflected most in the willingness to accept the risk, the courage of the entrepreneur who goes to realize the business idea, as well as the willingness to continuous learning and development. Every entrepreneur needs to keep up with trends in order to be able to respond promptly to new needs and wishes of potential customers. That is why the aim of this labor is to present a project based on real data, of a real person who set out to realize their idea.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:599040
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-29 15:31:43