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undergraduate thesis
SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM
2019. urn:nbn:hr:228:441211
Šefčić, Luciana
University of Split
University Department of Professional Studies

Cite this document

Šefčić, L. (2019). SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:441211

Šefčić, Luciana. "SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:441211

Šefčić, Luciana. "SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:441211

Šefčić, L. (2019). 'SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 18 March 2023, https://urn.nsk.hr/urn:nbn:hr:228:441211

Šefčić L. SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2023 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:441211

L. Šefčić, "SPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:441211

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Metadata
TitleSPECIJALIZACIJA PUTNIČKIH AGENCIJA ZA PUSTOLOVNI TURIZAM
Title (english)SPECIALIZATION OF TRAVEL AGENCIES FOR ADVENTURE TOURISM
AuthorLuciana Šefčić
MentorMijana Matošević Radić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberIvona Jukić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osnovni cilj ovog rada je teorijski obrazložiti i na praktičnom primjeru putničke agencije Raftrek Travel d.o.o. prikazati mogućnost specijalizacije putničkih agencija za pustolovni turizam u Republici Hrvatskoj. S obzirom na to da pustolovni turizam u svijetu ubrzano raste vrijeme je i da Republika Hrvatska bude uvrštena među zemlje koje nude široke mogućnosti za razvoj ovog oblika turizma budući da posjeduje izvanredne prirodne potencijale. U tome svakako uvelike doprinose i specijalizirane putničke agencije koje kreirajući proizvode za uske tržišne niše povećavaju kvalitetu ponude usluga u destinaciji. Pri tome osiguravaju i svoj opstanak na tržištu, budući da ih dinamične promjene na turističkom tržištu i na strani turističke ponude i na strani turističke potražnje potiču na specijalizaciju. Putnička agencija Raftrek Travel d.o.o. je primjer dobre prakse agencije specijalizirane za pustolovni turizam.
Abstract (english)
The main goal of this paper is to theoretically explain and to show possibilities of specialization of travel agencies for adventure tourism in the Republic of Croatia, following the example of travel agency Raftrek Travel d.o.o. Considering the massive growth of adventure tourism in the world, it is time for Croatia to be included among the countries that offer a wide range of possibilities for development of this type of tourism, given the country's extraordinary natural potential. Big part of that are travel agencies that creates products which improves quality of services in given destination. By improving their services they are ensuring their position on the market. Also dynamic changes in touristic market are encouraging agencies to specialize. Good example of specialized travel agencies is Raftrek Travel d.o.o.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:441211
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-29 09:23:27