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undergraduate thesis
UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA
2019. urn:nbn:hr:228:889237
Pupić-Bakrač, Lucija
University of Split
University Department of Professional Studies

Cite this document

Pupić Bakrač, L. (2019). UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:889237

Pupić Bakrač, Lucija. "UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:889237

Pupić Bakrač, Lucija. "UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:889237

Pupić Bakrač, L. (2019). 'UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA', Undergraduate thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:889237

Pupić Bakrač L. UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:889237

L. Pupić Bakrač, "UTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:889237

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Metadata
TitleUTJECAJ TEHNOLOGIJE NA PONAŠANJE POTROŠAČA
Title (english)IMPACT OF TECHNOLOGY ON CONSUMER BEHAVIOR
AuthorLucija Pupić-Bakrač
MentorMario Dadić (mentor)
Committee memberIvana Plazibat (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mnoge naše svakodnevne akcije dio su studije o ponašanju potrošaĉa. Da bi razumjele ponašanje potrošaĉa, tvrtke moraju znati zašto su kupci nešto kupili i što ih je potaknulo na kupnju. Također, moraju znati koji se trendovi razvijaju u društvu i time prilagođavati svoju ponudu. Jedan od glavnih ĉimbenika koji utjeĉe na ponašanje potrošaĉa je tehnologija ĉiji će se utjecaj obraditi u ovom radu.
Abstract (english)
Many of our daily actions are part of a consumer behavior study. To understand consumer behavior, business companies need to know why customers bought something and what prompted them to buy it. They also need to know what trends are developing in society so they can adjust their supply. One of the major factors influencing consumer behavior is the technology whose impact will be studied in this work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:889237
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-29 08:16:07