prikaz prve stranice dokumenta FRANŠIZA
Access restricted to students and staff of home institution
undergraduate thesis
FRANŠIZA
2019. urn:nbn:hr:228:769847
Mihaljević, Lora
University of Split
University Department of Professional Studies

Cite this document

Mihaljević, L. (2019). FRANŠIZA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:769847

Mihaljević, Lora. "FRANŠIZA." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:769847

Mihaljević, Lora. "FRANŠIZA." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:769847

Mihaljević, L. (2019). 'FRANŠIZA', Undergraduate thesis, University of Split, accessed 28 February 2025, https://urn.nsk.hr/urn:nbn:hr:228:769847

Mihaljević L. FRANŠIZA [Undergraduate thesis]. Split: University of Split; 2019 [cited 2025 February 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:769847

L. Mihaljević, "FRANŠIZA", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:769847

Please login to the repository to save this object to your list.
Metadata
TitleFRANŠIZA
Title (english)FRANCHISE
AuthorLora Mihaljević
MentorIvona Jukić (mentor)
Committee memberDomagoja Buljan Barbača (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U istraživanju se obrađuju temeljna obilježja franšiznog poslovanja. Franšizno poslovanje predstavlja jednu od značajnih strategija ekspanzije i internacionalizacije po slovanja. Specifičnost odnosa između davatelja i primatelja franšize poseban je razlog odabira predmeta istraživanja. Ciljevi rada su prikazati pojmovne značajke i vrste franšize te elemente ugovora o franšizi kao i ukazati na značajke franšiznog poslovanja u RH na temelju analize ... More studija slučajeva. Rezultati istraživanja pokazuju da je franšizno poslovanje fleksibilan oblik provedbe strategije ekspanzije poduzeća, a prikladno je za renomirana poduzeća koja imaju razvijenu svijest kupaca o brandu. Takva poduzeća u svojstvu davatelja franšize značajno smanjuju rizike poslovanja poduzetnicima koji su u svojstvu primatelja franšize. Prepreke u sustavnijem razvoju franšiznog poslovanja u RH su nedovoljna ulaganja u razvoj svijesti kupaca o brandovima i strategiju diferencijacije te neprilagođenost visine financijskih naknada poduzetnicima u RH kao potencijalnim primateljima franšize. Less
Abstract (english)
The research deals with basic features of franchise business model. Franchising is one of the most important strategies of expansion and internationalization of business. The specificity of the relationship between the franchisee and the recipient is a particular reason for choosing the subject of the research. The aim of the paper is to show the conceptual features and types of franchises and the elements of the franchise agreement as well as to point out the features of the ... More franchise business in the Republic of Croatia based on the analysis of case studies. Research results show that franchise business is a flexible form of enterprise expansion strategy, and is suitable for reputable companies that have a we ll -developed brand awareness. Such companies as a franchise provider significantly reduce the risks of doing business to entrepreneurs who are franchise recipients. The obstacles to more systematic development of franchise business in the Republic of Croat ia are insufficient investment in brand awareness and differentiation strategy and inadequacy of financial compensation for entrepreneurs in the Republic of Croatia as potential recipients of the franchise. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:769847
Study programmeTitle: Accounting and Finances – professional – professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-28 08:14:34
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.