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master's thesis
OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE
2019. urn:nbn:hr:228:526046
Bašić, Kristina
University of Split
University Department of Professional Studies

Cite this document

Bašić, K. (2019). OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:526046

Bašić, Kristina. "OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:526046

Bašić, Kristina. "OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:526046

Bašić, K. (2019). 'OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE', Master's thesis, University of Split, University Department of Professional Studies, accessed 21 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:526046

Bašić K. OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2022 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:228:526046

K. Bašić, "OSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE", Master's thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:526046

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Metadata
TitleOSNIVANJE DESTINACIJSKE MENADŽMENT KOMPANIJE
Title (english)THE ESTABLISHMENT OF THE DESTINATION MANAGEMENT COMPANY
AuthorKristina Bašić
MentorMijana Matošević Radić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Destinacijske menadžment kompanije su važni subjekti u sustavu destinacijskog menadžmenta. Njihova uloga usmjerena je na razvoj, plasman i realizaciju složenih turističkih proizvoda, čime doprinose povećanju kvalitete ukupne ponude u destinaciji. Zbog promjena trendova turističke potražnje i utjecaja okruženja, destinacijske menadžment kompanije svoje poslovanje usmjeravaju prema selektivnim oblicima turizma specijalizirajući se ili za destinaciju u kojoj razvijaju proizvode različitih (selektivnih) oblika turizma ili za određeni proizvod selektivnog oblika turizma kojega nude u više destinacija. Cilj ovoga rada je razraditi ideju osnivanja destinacijske menadžment komapnije koja se specijalizira za destinaciju Hrvatske u kojoj razvija proizvode različitih selektivnih oblika turizma. U tu svrhu napravljena je detaljna analiza i prikazani su primjeri iz proizvodnog programa destinacijske menadžment kompanije.
Abstract (english)
Destination management companies are important entities in the destination management system. Their role is focused on the development, placement and realization of complex tourism products, contributing to increasment of the quality of the overall offer in the destination. Due to changing trends in tourism demand and the impact of the environment, destination management companies focus their business on selective forms of tourism, specializing in either a destination where they develop products of different (selective) forms of tourism, or a particular product of selective forms of tourism that they offer in different destinations. The aim of this paper is to elaborate the idea of establishing a destination management company that specializes in a destination of Croatia where it develops products of different selective forms of tourism. For this purpose, a detailed analysis was made and examples from the production management program of the destination management company are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:526046
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-25 11:19:55