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undergraduate thesis
ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU
2019. urn:nbn:hr:228:269389
Mikulandra, Iva
University of Split
University Department of Professional Studies

Cite this document

Mikulandra, I. (2019). ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:269389

Mikulandra, Iva. "ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:269389

Mikulandra, Iva. "ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:269389

Mikulandra, I. (2019). 'ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 25 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:269389

Mikulandra I. ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2022 May 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:269389

I. Mikulandra, "ANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:269389

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Metadata
TitleANALIZA MEĐUNARODNIH HOTELSKIH LANACA NA HRVATSKOM TRŽIŠTU
Title (english)ANALYSIS OF THE INTERNATIONAL HOTEL CHAINS ON THE CROATIAN MARKET
AuthorIva Mikulandra
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberMarina Lolić Čipčić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad bavi se analizom poslovanja međunarodnih hotelskih lanaca na hrvatskom tržištu. Hotelijerstvo kao gospodarska djelatnost poznata je još od davnina, a u suvremenoj hotelijerskoj industriji izloženoj globalizacijskim procesima, rast putovanja i širenje turizma u masovnu pojavu uvjetuje kontinuirano stvaranje novih hotela i povezivanje hotela u hotelske lance s prepoznatljivim brandom. U Hrvatskoj je danas relativno mala zastupljenost međunarodnih hotelskih lanaca zbog određenih administrativnih, zemljišnih i infrastrukturnih poteškoća, no razvitkom Hrvatske kao atraktivne destinacije međunarodni hotelski lanci ipak su sve više zainteresirani za hrvatsko hotelijersko tržište. U Hrvatskoj trenutno posluje 8 međunarodnih hotelskih lanaca, čijim se poslovanjem povećava prepoznatljivost Hrvatske na globalnom turističkom tržištu, produljuje turistička sezona i stvaraju nove prilike kako hrvatskom gospodarstvu, tako i stanovništvu.
Abstract (english)
This paper analyses the business of international hotel chains on the Croatian market. As an economic activity, hospitality has been known since ancient times, but in modern hospitality industry exposed to the globalization process, the increase of travelling and expansion of tourism to a mass degree is creating conditions for continuous formation of new hotels and connection of hotels into hotel chains with distinctive brands. Because of certain administrative, property and infrastructural issues there is a relatively small representation of international hotel chains in Croatia today, however, with the development of Croatia as an attractive destination, international hotel chains are still getting more and more interested for the Croatian hospitality market. There are currently 8 international hotel chains in Croatia whose businesses are increasing the recognition of the country on the global tourism market, while also extending the tourist season and creating new opportunities for the Croatian economy and people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:269389
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-23 12:44:52