prikaz prve stranice dokumenta MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI
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master's thesis
MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI
2019. urn:nbn:hr:228:900148
Kozlica, Marijana
University of Split
University Department of Professional Studies

Cite this document

Kozlica, M. (2019). MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI (Master's thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:900148

Kozlica, Marijana. "MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:900148

Kozlica, Marijana. "MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI." Master's thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:900148

Kozlica, M. (2019). 'MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI', Master's thesis, University of Split, University Department of Professional Studies, accessed 28 November 2023, https://urn.nsk.hr/urn:nbn:hr:228:900148

Kozlica M. MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2023 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:900148

M. Kozlica, "MARKETINŠKA KOMUNIKACIJA USMJERENA DJECI", Master's thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:900148

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Metadata
TitleMARKETINŠKA KOMUNIKACIJA USMJERENA DJECI
Title (english)MARKETING COMMUNICATION TOWARDS CHILDREN
AuthorMarijana Kozlica
MentorMarko Radeljak (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberMarina Lolić Čipčić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se bavi tematikom iz područja marketinga i ekonomije povezujući teorijski dio sa stručnom literaturom praktične analize koja je temeljena na istraživanju cilja kako je marketinška komunikacija usmjerena djeci. Upućenost današnje, a i buduće generacije djece u tehnologiju i medije te njihovo znanje i snalažljivost, upotreba medija na pravilan ili nepravilan način, reklame koje iskaču sa svih strana plijene pažnju najmlađim potrošačima koji imaju veliki utjecaj na svoje roditelje prilikom obiteljske kupovine. Popularne zvijezde i glazba su najjači fenomen kako mogu utjecati na djecu i odrediti njihovo ponašanje, odjeću, karakter, budućnost. Utjecaj roditelja postaje sve minimalan, i tako kompanije iskorištavaju radne obaveze roditelja i vrijeme kako bi ušli u glavice mališana putem medija. Djeca sve ranije postaju samostalna pa najveći broj mišljenja i interesa kreiraju izvan kuće u društvu.
Abstract (english)
This paper workdeals with the topic in marketing and economics by linking theoretical part of professional literature practical analysis that is based on objective research to the marketing communication directed to children. The involvement of today's and future generations of children in technology and media, as well as their knowledge and resourcefulness, the use of media in the right or wrong way, ads that pop up on all sides, attract the attention of the youngest consumers who have a great influence on their parents when making family purchases. Popular stars and music are the strongest phenomena of how they can influence children and determine their behavior, clothing, character, future. Parental influence is becoming minimal, and so companies are leveraging parents' work commitments and time to get into the minds of toddlers through the media. Children are becoming more independent, so most of their opinions and interests are created outside the home in society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:900148
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-23 09:30:58