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undergraduate thesis
PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE
2025. urn:nbn:hr:228:799528
Begić, Ana
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Begić, A. (2025). PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:799528

Begić, Ana. "PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE." Undergraduate thesis, University of Split, 2025. https://urn.nsk.hr/urn:nbn:hr:228:799528

Begić, Ana. "PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE." Undergraduate thesis, University of Split, 2025. https://urn.nsk.hr/urn:nbn:hr:228:799528

Begić, A. (2025). 'PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE', Undergraduate thesis, University of Split, accessed 16 April 2025, https://urn.nsk.hr/urn:nbn:hr:228:799528

Begić A. PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE [Undergraduate thesis]. Split: University of Split; 2025 [cited 2025 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:228:799528

A. Begić, "PODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE", Undergraduate thesis, University of Split, Split, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:228:799528

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Metadata
TitlePODUZETNIČKI PROJEKT "TRAMONTANA"- OD IDEJE DO REALIZACIJE
Title (english)ENTREPRENEURIAL PROJECT "TRAMONTANA" - FROM IDEA TO REALIZATION
AuthorAna Begić
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2025-04-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad prikazuje razvoj poduzetničkog projekta otvaranja pizzerije „Tramontana“ u Splitu, od početne ideje do realizacije. Rad analizira ključne aspekte poduzetništva u ugostiteljskom sektoru, uključujući tržišnu analizu, poslovni plan, financijske pokazatelje i marketinške strategije. Poseban naglasak stavljen je na konkurentsku prednost pizzerije, koja se temelji na autentičnoj napolitanskoj recepturi, kvalitetnim lokalnim sastojcima i inovativnom konceptu otvorene kuhinje s „pizza show“ iskustvom. Korištenjem SWOT analize i Porterovog modela konkurentnosti, istražene su prilike i izazovi na tržištu. Financijska analiza pokazuje da je projekt isplativ i održiv, uz realna očekivanja rasta i stabilne profitabilnosti u dugoročnom razdoblju.
Abstract (english)
This final paper presents the development of the entrepreneurial project for opening the “Tramontana” pizzeria in Split, from the initial idea to realization. The study examines key aspects of entrepreneurship in the hospitality sector, including market analysis, business planning, financial indicators, and marketing strategies. Special emphasis is placed on the competitive advantage of the pizzeria, which is based on authentic Neapolitan recipes, highquality local ingredients, and an innovative open-kitchen concept featuring a “pizza show” experience. Using SWOT analysis and Porter’s competitive model, the study explores market opportunities and challenges. The financial analysis confirms that the project is profitable and sustainable, with realistic expectations of growth and stable long-term profitability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:799528
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-04-16 06:45:12