The crisis in the company is the most commonly unplanned and unwanted process that can endanger the development of the enterprise or lead it to an unwanted position. A large number of crisis situations arise because of the inability or ignorance of management to affect the changes that occur in the environment. It is therefore important for large companies to have a crisis management that has a strategic thinking. Crisis situations can be affected by reduced or compromised liquidity, business loss or low relative profitability, long-term profitability loss etc. The example of how the shadow company is facing with the crisis will be presented to the Volkswagen Group as the unit currently the largest car manufacturer in Europe. Throughout its long-standing business, this company has fallen into serious crises, but as it is today successful, it can be concluded that they have successfully survived the crisis. Sometimes they have been dealing with crises themselves, sometimes engaged by a legal team or an external marketing company or crisis communication.