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undergraduate thesis
INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE
2024. urn:nbn:hr:228:024217
Režić, Kristina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Režić, K. (2024). INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:024217

Režić, Kristina. "INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:024217

Režić, Kristina. "INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:024217

Režić, K. (2024). 'INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE', Undergraduate thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:024217

Režić K. INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE [Undergraduate thesis]. Split: University of Split; 2024 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:024217

K. Režić, "INTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:024217

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Metadata
TitleINTEGRALNI HOTEL U FUNKCIJI UNAPREĐENJA SMJEŠTAJNE PONUDE
Title (english)INTEGRAL HOTEL IN THE FUNCTION OF IMPROVING THE ACCOMMODATION OFFER
AuthorKristina Režić
MentorGoran Ćorluka (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Integralni hoteli predstavljaju inovativan koncept u hotelijerstvu koji omogućuje udruživanje privatnih iznajmljivača kako bi zajednički ponudili kvalitetnije usluge kao jedinstvena hotelska cjelina. Ovaj rad istražuje mogućnosti unapređenja smještajne ponude putem integralnih hotela s naglaskom na razvoj održivog turizma u Republici Hrvatskoj. Između ostalog, u radu se analizira značaj i stanje hotelijerstva u Hrvatskoj, koncept i primjena integralnih hotela u svijetu te mogućnosti njihove implementacije u Hrvatskoj. Poseban osvrt stavljen je na SWOT analizu koja identificira snage, slabosti, prilike i prijetnje povezane s ovim modelom. Studija slučaja uključuje projekt integracije četiri apartmana u gradu Kaštelima u integralni hotel, što pokazuje praktične korake, financijsku analizu i strategije za uspješnu integraciju. Rezultati istraživanja sugeriraju kako integralni hoteli mogu značajno poboljšati kvalitetu smještaja i konkurentnost turističke ponude, uz pozitivan utjecaj na održivost.
Abstract (english)
Integral hotels represent an innovative concept in hospitality, allowing small renters to combine their services into a unified hotel entity. This paper explores the potential for improving accommodation offerings through integral hotels with a particular focus on sustainable tourism development in Croatia. The current state of the hotel industry in Croatia is analyzed, along with the concept and application of integral hotels worldwide, and the possibilities for their implementation in Croatia. Special attention is given to a SWOT analysis identifying the strengths, weaknesses, opportunities, and threats associated with this model. A case study includes the project of integrating four apartments in the city of Kaštela into an integral hotel, demonstrating practical steps, financial analysis, and strategies for successful integration. The research results suggest that integral hotels can significantly enhance the quality of accommodation and the competitiveness of the tourism offer, with a positive impact on sustainability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:024217
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-06 10:45:35