Around 15 years ago, Albania opened its borders for tourism. Ever since, it has attracted various tourists from around the world. Although a relatively small country, Albania abounds in tourist attractions that attract tourists from all over the world. It is located in an excellent geographical position as it is bordered by several Balkan countries. It opens to the Adriatic Sea in the west and the Ionian Sea in the southwest. There are several types of climate extending throughout the country, which attracts various types of tourists, different forms of tourism. The country has a large cultural-historical heritage that includes as many as four different. Albania is abundant in coastline and sunny beaches with reasonable prices. The key factor that attracts tourists is 2 the affordability of accommodation, food, and various activities. This combination of attractiveness and economic profitability has become irresistible for tourists, freeing them from financial worries during their stay. Albania is a country that has great tourist potential with numerous tourist characteristics that make it attractive. But large investments are needed in order to create and maintain the competitiveness of the country so that its potential is not threatened by the destructive side of mass tourism.