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undergraduate thesis
POSLOVANJE DISKONTNOG TIPA PRODAVAONICE
2019. urn:nbn:hr:228:873727
Nogalo, Lea
University of Split
University Department of Professional Studies

Cite this document

Nogalo, L. (2019). POSLOVANJE DISKONTNOG TIPA PRODAVAONICE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:873727

Nogalo, Lea. "POSLOVANJE DISKONTNOG TIPA PRODAVAONICE." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:873727

Nogalo, Lea. "POSLOVANJE DISKONTNOG TIPA PRODAVAONICE." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:873727

Nogalo, L. (2019). 'POSLOVANJE DISKONTNOG TIPA PRODAVAONICE', Undergraduate thesis, University of Split, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:873727

Nogalo L. POSLOVANJE DISKONTNOG TIPA PRODAVAONICE [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:228:873727

L. Nogalo, "POSLOVANJE DISKONTNOG TIPA PRODAVAONICE", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:873727

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Metadata
TitlePOSLOVANJE DISKONTNOG TIPA PRODAVAONICE
Title (english)BUSINESS OF DISCOUNT STORE TYPE OF BUSINESS
AuthorLea Nogalo
MentorIvana Plazibat (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Diskontna prodavaonica je oblik prodavaonice u kojoj se prodaju proizvodi po nižim cijenama od onih koje se nude u uobičajenim oblicima prodavaonica. Za takav oblik prodavaonice je bitno da imaju veoma krutu politiku asortimana i ograničavaju se samo na artikle koji se brzo obrću. U diskontnim prodavaonicama, limitirani broj proizvoda omogućuje diskonterima i puno veću operativnu efikasnost. Ograničeni opseg asortimana značajno smanjuje složenost logistike i administracije u prodavaonicama. Danas su u svijetu diskontni maloprodavači najbrže rastući segment maloprodaje. Oni privlače ne samo kupce niske kupovne moći i srednji sloj koji se u uvjetima krize susreo s padom svojih dohodaka, već i kupce visoke kupovne moći koji se žele ponašati racionalno.
Abstract (english)
The discount store is the form of a shop where the sale is made at lower prices than the one offered in the usual forms of the store. For such a store, it is important that they have a very strict assortment policy and are limited to items that are swifter. In discount stores, a limited number of products allow discontinuers and much more operational efficiency. Limited range of assortments significantly reduces the complexity of logistics and administration in stores. Today, discount retailers are the fastest growing retail segment. They attract not only low purchasing power consumers and medium-sized customers who have met with falling income in crisis conditions as well as high purchasing power buyers who want to behave rationally.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:873727
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-05 08:16:15