prikaz prve stranice dokumenta KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU
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graduate thesis
KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU
2024. urn:nbn:hr:228:357196
Brzović, Nediljka
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Brzović, N. (2024). KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU (Graduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:357196

Brzović, Nediljka. "KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:357196

Brzović, Nediljka. "KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU." Graduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:357196

Brzović, N. (2024). 'KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU', Graduate thesis, University of Split, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:357196

Brzović N. KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU [Graduate thesis]. Split: University of Split; 2024 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:357196

N. Brzović, "KONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU", Graduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:357196

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Metadata
TitleKONCEPT KOGNITIVNIH PRISTRANOSTI I NJIHOVA PRIMJENA U MARKETINGU
Title (english)THE CONCEPT OF COGNITIVE BIASES AND THEIR APPLICATION IN MARKETING
AuthorNediljka Brzović
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Način na koji poduzeća prezentiraju informacije izravno utječe na to kako potrošači reagiraju i poduzimaju određene akcije, kao što su kupnja proizvoda ili usluge. Istraživanja u području psihologije omogućila su definiranje stotina kognitivnih pristranost i, koja je ekonomija upotrijebila da objasni zašto kupac odlučuje kupiti određeni proizvod. To je omogućilo marketinškim stručnjacima bolje razumijevanje ponašanja potrošača te istovremeno veći utjecaj na percepciju o proizvodu ili usluzi.
Abstract (english)
The way companies present information directly influences how consumers react and take specific actions, such as purchasing products or services. Research in psychology has defined hundreds of cognitive biases, which economics has used to explain why a consumer decides to buy a particular product. This has enabled marketing professionals to understand consumer behavior better and exert greater influence on perceptions of products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:357196
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-08-23 11:30:24