This thesis explores human resource management using the example of the company Podravka Ltd. Through the method of analyzing secondary data, key concepts, theories, and approaches in this field are investigated. The findings of the thesis indicate the importance of systematic human resource planning for achieving the organization's business objectives. Emphasis is placed on the importance of conducting objective recruitment and selection processes as well as continuous employee development through training and development programs. Additionally, the importance of maintaining a high level of employee motivation is highlighted, while regular performance evaluation helps organizations identify strengths and weaknesses and adjust human resource management strategies to achieve better results. Key findings of the human resource management analysis at Podravka Ltd. point to detailed human resource planning within the organization, including assessing current and future needs and devising strategies for attracting, developing, and retaining talent aligned with business goals. The hiring process at Podravka Ltd. is based on objective criteria and procedures to ensure the employment of candidates with potential for longterm success in line with the organization's needs. Podravka Ltd. provides its employees with opportunities for personal and professional growth, while motivation is achieved through a stimulating work environment, transparent communication, and a system of rewards and benefits aimed at recognizing excellence and employee contributions. Performance evaluations provide employees with feedback on their performance and opportunities for personal development. Overall, the thesis at hand emphasizes the importance of systematic planning, objective recruitment and selection processes, continuous employee development, and regular performance evaluation to ensure alignment with business goals and achieve long-term organizational success.