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undergraduate thesis
ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z
2023. urn:nbn:hr:228:728850
Vuković, Tea
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Vuković, T. (2023). ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:728850

Vuković, Tea. "ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:728850

Vuković, Tea. "ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z." Undergraduate thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:728850

Vuković, T. (2023). 'ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z', Undergraduate thesis, University of Split, accessed 15 May 2024, https://urn.nsk.hr/urn:nbn:hr:228:728850

Vuković T. ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z [Undergraduate thesis]. Split: University of Split; 2023 [cited 2024 May 15] Available at: https://urn.nsk.hr/urn:nbn:hr:228:728850

T. Vuković, "ČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z", Undergraduate thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:728850

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Metadata
TitleČIMBENICI KOJI UTJEČU NA ODABIR UGOSTITELJSKIH OBJEKATA MLAĐIH POTROŠAČA-GENERACIJE Y I Z
Title (english)FACTORS THAT INFLUENCE THE CHOICE OF CATERING ESTABLISHMENTS OF THE GENERATION Y AND Z
AuthorTea Vuković
MentorMario Dadić (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad govori o čimbenicima koji utječu na odabir ugostiteljskih objekata generacije Milenijalaca i Zoomersa, tj. generacija Y i Z. Te dvije generacije predstavljaju značajan segment tržišta ugostiteljstva te predstavljaju generacije s najviše pripadnika do sada. Kako bi ugostiteljski objekti privukli, ali i zadržali pripadnike ovih dviju generacija, potrebno je da razumiju njihove želje i potrebe. U istraživanju, koje je provedeno putem anketnog upitnika, analiziraju se ključni čimbenici kao što su utjecaj okoline, lokacija samog objekta, kvaliteta usluge, kvaliteta pića cijena i slično. Metodologija istraživanja uključuje anketiranje uzorka iz obje generacije, prikupljanje i analizu podataka ten a samom kraju donošenje zaključaka o najutjecajnijim čimbenicima. Rezultati ovog anketnog upitnika mogu pripomoći ugostiteljima grada Splita i okolice jer je istraživanje provedeno na tom području. Istraživanje im može pomoći da prilagode svoje strategije i stvore privlačne ponude za svoje ciljane skupine.
Abstract (english)
This final paper talks about the factors that influence the choice of catering establishments of the Millennials and Zoomers generation, i.e., generations Y and Z. These two generations represent a significant segment of the catering market and represent the generations with the most members so far. For catering establishments to attract and retain members of these two generations, they need to understand their wishes and needs. The research, which was conducted through a questionnaire, analyzes key factors such as the influence of the environment, the location of the facility itself, the quality of service, the quality of drinks, the price, and the like. The research methodology includes surveying a sample from both generations, collecting and analyzing data, and at the very end, drawing conclusions about the most influential factors. The results of this questionnaire can help restaurateurs in the city of Split and its surroundings, as the research was conducted in that area. Research can help them adjust their strategies and create attractive offers for their target groups.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:728850
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-11 07:27:51