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master's thesis
POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO
2023. urn:nbn:hr:228:820910
Grozdanić, Nikola
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Grozdanić, N. (2023). POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:820910

Grozdanić, Nikola. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:820910

Grozdanić, Nikola. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:820910

Grozdanić, N. (2023). 'POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO', Master's thesis, University of Split, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:228:820910

Grozdanić N. POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO [Master's thesis]. Split: University of Split; 2023 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:228:820910

N. Grozdanić, "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:820910

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Metadata
TitlePOSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU PROJEKTA DADA&ROCCO
Title (english)PLA ELABORATION OF AN ENTREPRENEURIAL IDEA ON THE EXAMPLE OF THE DADA&ROCCO PROJECT
AuthorNikola Grozdanić
MentorIvona Jukić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme, sve je više pojedinaca koji se žele odvažiti i pokrenuti vlastiti biznis. Kako bi se to uspješno ostvarilo, potrebno je imati dobru poslovnu ideju, ali i kvalitetan poslovni plan. Poslovni plan je dokument koji opisuje ciljeve, strategije i operativne smjernice za vođenje poslovnog poduhvata. On je ključni alat za planiranje, organiziranje i vođenje poslovnih aktivnosti te predstavlja temelj uspješnog poslovanja. Poslovni plan pomaže poduzetnicima da ... More jasno definiraju svoje ciljeve, identificiraju ciljnu skupinu, analiziraju tržište i konkurenciju, razviju marketinške strategije, planiraju financijske resurse te procijene potencijalne rizike i izazove. Poslovni plan sastoji se od osam poglavlja: operativni sažetak, opis poduzetničke ideje, analiza tržišta i industrije, tehnološke odrednice projekta, menadžment, marketing, financijski podatci i ocjena učinkovitosti. Ovaj rad će predstaviti sve ključne stavke poduzetničkog projekta i to na primjeru projekta napisanog za poduzeće Dada&Rocco u sklopu projekta „Plan Start 2022“ kojem je poduzeće realiziralo razvoj nove poduzetničke ideje te osiguralo daljnji rast i razvoj. Less
Abstract (english)
In today's world, there is an increasing number of individuals who aspire to start their own business. In order to successfully achieve this, it is necessary to have a good business idea and a business plan. A business plan is a document that outlines the goals, strategies, and operational guidelines for conducting a business venture. It is a crucial tool for planning, organizing, and managing business activities, serving as the foundation for successful operations.... More A business plan helps entrepreneurs clearly define their objectives, identify target markets, analyze the industry and competition, develop marketing strategies, plan financial resources, and assess potential risks and challenges. The business plan consists of eight chapters: executive summary, description of the entrepreneurial idea, market and industry analysis, technological determinants of the project, management, marketing, financial data, and performance evaluation. This paper will present all the key elements of an entrepreneurial project, using the example of a project written for the company Dada&Rocco as part of the "Plan Start 2022" initiative. The project successfully realized the development of a new entrepreneurial idea and ensured further growth and advancement. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:820910
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-11 06:58:50
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