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master's thesis
ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19
2023. urn:nbn:hr:228:499927
Mihanović, Mia
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Mihanović, M. (2023). ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19 (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:499927

Mihanović, Mia. "ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:499927

Mihanović, Mia. "ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19." Master's thesis, University of Split, 2023. https://urn.nsk.hr/urn:nbn:hr:228:499927

Mihanović, M. (2023). 'ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19', Master's thesis, University of Split, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:499927

Mihanović M. ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19 [Master's thesis]. Split: University of Split; 2023 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:228:499927

M. Mihanović, "ONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19", Master's thesis, University of Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:228:499927

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Metadata
TitleONLINE KUPOVINA ZA VRIJEME PANDEMIJE COVID-19
Title (english)BLOOMING OF "ONLINE SHOPPING" DURING THE CRISIS
AuthorMia Mihanović
MentorSenka Borovac Zekan (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2023-02-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Koronavirus ili bolest uzrokovana virusom COVID-19 jest promijenio ustaljene obrasce ponašanja u svakodnevnim životnim navikama potrošača. Ovaj rad se bazira na istraživanjima vezanim uz kupovne navike tijekom pandemije i prilagodbu novim oblicima online kupovine u izvanrednim uvjetima. Brojne industrije bilježe znatan rast prihoda i pozitivan utjecaj krize zbog promjena u navikama i percepciji potrošača o online kupnji. Neki kupci su za vrijeme pandemije po prvi puta iskusili mogućnost online kupnje dok su neki po tom pitanju već iskusni. Sve su očitije prednosti e-trgovine u smislu brojnih pogodnosti; brzine i sigurnosti same kupovine. Opstati na tržištu mogu samo oni koji se pravovremeno prilagođavaju novonastaloj situaciji, kao i oni koji proaktivno percipiraju suvremene potrebe i unose inovacije u dosadašnje poslovne aktivnosti.
Abstract (english)
The coronavirus or COVID-19 is a disease that has changed behavior in the daily life habits of consumers. This paper is based on the research of the part related to shopping habits during the pandemic and adaptation to a new way of living in outstanding circumstances. Numerous industries are recording significant growth and the positive impact of the crisis due to changes in consumer perception. New consumers shop online for the first time, while already active consumers expand the range of products they buy online. It is clear what the advantages of ecommerce are in terms of convenience, quality and security of the purchase itself. Only those who have not only adapted to new circumstances in a timely manner, but also proactively shape perceived needs and introduce innovations, education and promotional activities can be in leading positions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:499927
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-02-24 08:02:13