prikaz prve stranice dokumenta POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19
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master's thesis
POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19
2022. urn:nbn:hr:228:862386
Dugeč, Kata
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Dugeč, K. (2022). POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19 (Master's thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:862386

Dugeč, Kata. "POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19." Master's thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:862386

Dugeč, Kata. "POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19." Master's thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:862386

Dugeč, K. (2022). 'POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19', Master's thesis, University of Split, University Department of Professional Studies, accessed 21 November 2023, https://urn.nsk.hr/urn:nbn:hr:228:862386

Dugeč K. POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19 [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2022 [cited 2023 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:228:862386

K. Dugeč, "POSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19", Master's thesis, University of Split, University Department of Professional Studies, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:862386

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Metadata
TitlePOSLOVANJE DESTINACIJSKIH MENADŽMENT KOMPANIJA U VRIJEME ŠIRENJA PANDEMIJE COVID-19
Title (english)OPERATIONS OF DESTINATION MANAGEMENT COMPANIES DURING THE SPREAD OF THE COVID-19 PANDEMIC
AuthorKata Dugeč
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-11-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojava pandemije COVID-19 promijenila je svijet, a njezino širenje ostavilo je drastične posljedice na svakodnevni život i poslovanje kako u svijetu tako i u Republici Hrvatskoj. S obzirom na takvu situaciju, prisiljeni smo promijeniti ustaljene navike i ponašanje, prilagoditi se i preživjeti. Ovo se odnosi na sve nas, ali posebno na poduzetnike, koji su preko noći dovedeni u poziciju zatvaranja firmi, te prebacivanja dijela djelatnosti u virtualni svijet kako bi osigurali barem neki prihod, potreban za opstanak firme. Digitalizacijom poslovanja brojne destinacijske menadžment kompanije razvile su svoje web shopove, e-commerce dok su sastanke i određene događaje vodile online putem. Kako bi održali svoje poslovanje brojne destinacijske menadžment kompanije bile su potaknute kreiranju presonaliziroanog proizvoda. Sami primjer su nam Booking.com i Expedia koji su povećali svoja ulaganja u tehnološke i podatkovne platforme dok su s druge strane bile primorane smanjiti broj zaposlenih kako bi održali poslovanje. Svrha je ovoga rada je prikaz poslovanja destinacijskih menadžment kompanija za vrijeme pandemije Covid-19, tumačenje primjenjenih mjera i restrikcija koje su poduzele.
Abstract (english)
The emergence of the COVID-19 pandemic changed the world, and its spread left drastic consequences for everyday life and business both in the world and in the Republic of Croatia. Given such a situation, we are forced to change established habits and behavior, adapt and survive. This applies to all of us, but especially to entrepreneurs, who were brought to the position of closing their companies overnight, and transferring part of their activities to the virtual world in order to ensure at least some income, necessary for the company's survival. With the digitization of business, numerous destination management companies have developed their web shops, e-commerce, while conducting meetings and certain events online. In order to maintain their business, numerous destination management companies were encouraged to create a personalized product. Examples are Booking.com and Expedia, which increased their investments in technology and data platforms, while on the other hand, they were forced to reduce the number of employees in order to maintain their operations. The purpose of this work is to present the operations of destination management companies during the Covid-19 pandemic, the interpretation of the measures and restrictions they have taken.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:862386
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-25 14:16:46