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undergraduate thesis
UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA
2022. urn:nbn:hr:228:530508
Milan-Stude, Nikola
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Milan Stude, N. (2022). UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:530508

Milan Stude, Nikola. "UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:530508

Milan Stude, Nikola. "UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA." Undergraduate thesis, University of Split, 2022. https://urn.nsk.hr/urn:nbn:hr:228:530508

Milan Stude, N. (2022). 'UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA', Undergraduate thesis, University of Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:530508

Milan Stude N. UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA [Undergraduate thesis]. Split: University of Split; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:530508

N. Milan Stude, "UTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA", Undergraduate thesis, University of Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:530508

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Metadata
TitleUTJECAJNI ČIMBENICI NA PONAŠANJE MLADIH POTROŠAČA PRI KUPNJI MOBILNIH UREĐAJA
Title (english)INFLUENTIAL FACTORS ON THE BEHAVIOR OF YOUNG CONSUMERS WHEN PURCHASING MOBILE DEVICES
AuthorNikola Milan-Stude
MentorMario Dadić (mentor)
Committee memberKatarina Blažević Miše (član povjerenstva)
Committee memberGoran Ćorluka (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj mobilnih telefona i tehnologija uključuje dugu povijest inovacije i napretka koji su se pojavili zbog dinamičnih promjena u potrebama i preferensama potrošača. Mobilni telefoni imali su jednu od najbržih stopa usvajanja u kućanstvima od bilo koje tehnologije u modernoj povijesti svijeta. Danas su oni postali sastavni dio ljudskog svakodnevnog života i osobne komunikacije diljem svijeta. Na trenutnom visoko konkurentnom tržištu mobilnih telefona, proizvođači se neprestano bore da pronađu dodatnu konkurentsku prednost i elemente razlikovanja kako bi uvjerili potrošače da odaberu njihovu marku umjesto konkurentske. Potrošači mobilnih telefona širom svijeta su pod velikim utjecajem različitih čimbenika koji utječu na odluku o kupnji mobitela. Ovi čimbenici mogu biti povezani s karakteristikama potrošača ili značajkama povezanih s mobilnim telefonima, što je dovelo do toga da tvrtke koje se bave mobilnim telefonima osmisle razne proizvode različitih marki i značajki.
Abstract (english)
The development of mobile phones and technology includes a long history of innovation and advancements that have emerged due to dynamic changes in consumer needs and preferences. Mobile phones have had one of the fastest rates of household adoption of any technology in modern world history. Today, they have become an integral part of human daily life and personal communication around the world. In today's highly competitive mobile phone market, manufacturers are constantly struggling to find additional competitive advantage and differentiating elements to convince consumers to choose their brand over a competitor's. Mobile phone consumers around the world are highly influenced by various factors that influence the decision to purchase a mobile phone. These factors may be related to consumer 3 characteristics or features associated with mobile phones, which has led mobile phone companies to come up with a variety of products with different brands and features.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:530508
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-28 08:51:59