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undergraduate thesis
ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA
2022. urn:nbn:hr:228:063980
Mrkonjić, Marta
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Mrkonjić, M. (2022). ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:063980

Mrkonjić, Marta. "ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:063980

Mrkonjić, Marta. "ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:063980

Mrkonjić, M. (2022). 'ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 28 November 2023, https://urn.nsk.hr/urn:nbn:hr:228:063980

Mrkonjić M. ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2022 [cited 2023 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:063980

M. Mrkonjić, "ISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:063980

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Metadata
TitleISTRAŽIVANJE ZADOVOLJSTVA I LOJALNOSTI ZAPOSLENIKA NA PRIMJERU HOTELA SA 5 ZVJEZDICA
Title (english)5 STAR HOTEL EMPLOYEE SATISFACTION AND LOYALTY SURVEY
AuthorMarta Mrkonjić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zadovoljstvo zaposlenika izuzetno je vaţno za uspjeh poduzeća u uvjetima visoke konkurencije. Zadovoljni zaposlenici su motivirani zaposlenici, rade više i trude se, produktivniji su, lojalni su poduzeću i postiţu bolje radne rezultate. Samim time, i poduzeće postiţe uspjeh, a time i veći profit. Postići zadovoljstvo zaposlenika i njihovu lojalnost poduzeću nije lako, a sve više poduzeća uviĎa kako su zaposlenici ključan faktor uspješnosti poslovanja. Iz tih razloga, sve više poduzeća nastoji na razne načine postići zadovoljstvo svojih zaposlenika, kroz materijalne i nematerijalne kompenzacije za rad. Zadovoljstvo i lojalnost zaposlenika mogu se mjeriti na razne načine, a svako poduzeće odabire onaj način koji im najbolje odgovara. Hotelska industrija dio je turističkog sektora koja neprestano raste i razvija se te poboljšava svoje usluge kako bi gosti bili što zadovoljniji. No, kako bi postigli zadovoljstvo gostiju, prije toga potrebno je postići zadovoljstvo zaposlenika te kod njih stvoriti osjećaj lojalnosti, s ciljem da postignu što bolje radne rezultate i pridonesu uspjehu hotela. U ovom radu analizirano je zadovoljstvo i lojalnost zaposlenika na primjeru hotela kategoriziranog s pet zvjezdica – Berulia, koji je dio grupacije BluesunHotels&Resorts u Brelima.
Abstract (english)
Employee satisfaction is extremely important for the success of a company in conditions of high competition. Satisfied employees are motivated employees, they work harder and strive, are more productive, are loyal to the company and achieve better work results. As a result, the company also achieve ssuccess, and thus a higher profit. Achieving employee satisfaction and loyalty to the company is not easy, and more and more companies are realizing that employees are a key factor in business success. For these reasons, more and more companies try to achieve the satisfaction of their employees in various ways, through material and nonmaterial compensations for work. Employee satisfaction and loyalty can be measured in various ways, and each company chooses the method that suits them best. The hotel industryis a part of the tourism sector that is constantly growing and developing and improving its services to make guests as satisfied as possible. However, in order to achieve guest satisfaction, it is first necessary to achieve employee satisfaction and create a sense of loyalty among them, with the aim of achieving the best possible work results and contributing to the hotel's success. In this paper, the satisfaction and loyalty of employees is analyzed on the example of a hotel categorized with five stars - Berulia, which is part of the Bluesun Hotels & Resorts group in Brela.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:063980
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-10-27 09:20:33