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master's thesis
UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19
2022. urn:nbn:hr:228:445360
Antičević, Petra
University of Split
University Department of Professional Studies
Department of Accounting and Finance

Cite this document

Antičević, P. (2022). UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19 (Master's thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:445360

Antičević, Petra. "UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19." Master's thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:445360

Antičević, Petra. "UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19." Master's thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:445360

Antičević, P. (2022). 'UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19', Master's thesis, University of Split, University Department of Professional Studies, accessed 05 December 2023, https://urn.nsk.hr/urn:nbn:hr:228:445360

Antičević P. UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19 [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2022 [cited 2023 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:228:445360

P. Antičević, "UPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19", Master's thesis, University of Split, University Department of Professional Studies, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:445360

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Metadata
TitleUPRAVLJANJE LJUDSKIM POTENCIJALIMA U VRIJEME KRIZE UZROKOVANE PANDEMIJOM VIRUSA COVID-19
Title (english)HUMAN RESOURCE MANAGEMENT DURING THE COVID-19 CRISIS
AuthorPetra Antičević
MentorAnita Krolo - Crvelin (mentor)
Committee memberDomagoja Buljan Barbača (član povjerenstva)
Committee memberJasenka Bubić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Accounting and Finance)
Split
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kriza predstavlja situaciju koja dolazi iznenada i utječe na poslovanje i uspješnost organizacije. U borbi s kriznim situacijama veliku ulogu unutar svake organizacije ima menadžment ljudskih potencijala čija je uloga poduzimati brze i konkretne akcije u svrhu motivacije, osposobljavanja i podrške zaposlenika. Spajanje sposobnog menadžera i motiviranih zaposlenika koji svojim znanjima, sposobnostima i vještinama dolaze do rješenja, rezultira uspješnim vođenjem organizacije i brzim izlaskom iz krize. Pandemija virusa COVID-19 koja je rezultirala globalnom krizom, uzdrmala je organizacije diljem svijeta. Ključ opstanka i pokušaja što bržeg izlaska iz situacije kakva je zadesila mnoge poduzetnike, leži u brzom i pametnom pronalaženju rješenja i iskorištavanja trenutne situacije u njihovu korist. Mnogi menadžeri pokušali su iskoristiti maksimum iz krizne situacije te su prešli na digitalizaciju, rad na daljinu, prodaju putem interneta, komunikaciju s kupcima putem društvenih mreža, digitalni marketing i slično. Nove metode rada dovele su do znatnih promjena u upravljanju ljudskim potencijalima.
Abstract (english)
A crisis is a situation that comes suddenly and affects the business and performance of the organization. In the fight against crisis situations, a great role of each organization is played by human resources management, whose role is to take quick and concrete actions in order to motivate, train and support employees. Combining a capable manager and motivated employees who come up with solutions with their knowledge, abilities and skills, results in successful organization management and a quick way out of the crisis. The pandemic of the COVID-19 virus, which resulted in a global crisis, has shaken organizations around the world. The key to survival and trying to get out of the situation that has befallen many entrepreneurs as quickly as possible, lies in quickly and smartly finding solutions and using the current situation to their advantage. Many managers tried to make the most of the crisis situation and switched to digitalization, teleworking, online sales, communication with customers via social networks, digital marketing, etc. New methods of work have led to significant changes in human resource management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:445360
Study programmeTitle: Accounting and Finances – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica računovodstva i financija (stručni/a specijalist/specijalistica računovodstva i financija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-25 12:59:32