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undergraduate thesis
UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM
2022. urn:nbn:hr:228:843731
Gagić, Mladenka
University of Split
University Department of Professional Studies

Cite this document

Gagić, M. (2022). UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:843731

Gagić, Mladenka. "UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:843731

Gagić, Mladenka. "UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:843731

Gagić, M. (2022). 'UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 29 September 2023, https://urn.nsk.hr/urn:nbn:hr:228:843731

Gagić M. UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2022 [cited 2023 September 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:843731

M. Gagić, "UTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:843731

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Metadata
TitleUTJECAJ OSOBNIH ČIMBENIKA NA GENERACIJU Z PRILIKOM ODABIRA ON-LINE TRGOVINE ODJEĆOM
Title (english)IMPACT OF PERSONAL FACTORS ON GENERATION Z WHEN CHOOSING AN ON-LINE CLOTHING STORE
AuthorMladenka Gagić
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2022-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je utjecaj osobnih čimbenika na generaciju Z prilikom odabira online trgovine odjećom. Korištenjem određene literature objasnit će se značenje, uloga i definicija ponašanja potrošača kao znanstvena disciplina, kao i definicija potrošača. Objasnit će se koji su to čimbenici koji utječu na potrošačevo ponašanje, te na koji način. U ovom završnom radu naglasak je na osobne čimbenike i njihov utjecaj na potrošače. Predmet istraživanja ovog završnog rada su osobni čimbenici, na koji način i u kolikoj mjeri utječu na generaciju Z prilikom odabira on-line trgovine odjećom. Objasnit će se tko je generacija Z i njezine karakteristike. Također će se objasniti proces donošenja odluke o kupovini, kroz svaku pojedinačnu fazu. S obzirom na predmet istraživanja, kroz završni rad definirati će se i on-line trgovina, njene mane i prednosti, te karakteristike. Na kraju rada nalazit će se rezultati istraživanja koje se provelo za vrijeme pisanja ovog završnog rada.
Abstract (english)
The theme of this final paper is the influence of personal factors on generation Z when choosing an on-line clothing store. Using certain literature, the meaning, role and definition of consumer behaviour as a scientific discipline, as well as the definition of consumers will be explained. What are the factors that influence consumer behaviour and how they influence consumers will also be explained. In this final paper, the emphasis is on personal factors and their impact on consumers. The subject of research of this final paper is personal factors, and how and to what extent they affect generation Z when choosing an on-line clothing store. Generation Z is going to be explained, who they are and their characteristics. The process of making a purchasing decision will also be explained, through each stage. Considering the subject matter of the research, through this final paper on-line stores will also be defined, their flaws, advantages, and characteristics. At the end of the final paper, there will be the results of the research that was carried out during the process of writing this final paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:843731
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-25 10:52:52