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undergraduate thesis
BRENDIRANJE U HOTELIJERSTVU
2022. urn:nbn:hr:228:402594
Brzica, Marija
University of Split
University Department of Professional Studies

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Brzica, M. (2022). BRENDIRANJE U HOTELIJERSTVU (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:402594

Brzica, Marija. "BRENDIRANJE U HOTELIJERSTVU." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:402594

Brzica, Marija. "BRENDIRANJE U HOTELIJERSTVU." Undergraduate thesis, University of Split, University Department of Professional Studies, 2022. https://urn.nsk.hr/urn:nbn:hr:228:402594

Brzica, M. (2022). 'BRENDIRANJE U HOTELIJERSTVU', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 29 November 2023, https://urn.nsk.hr/urn:nbn:hr:228:402594

Brzica M. BRENDIRANJE U HOTELIJERSTVU [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2022 [cited 2023 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:402594

M. Brzica, "BRENDIRANJE U HOTELIJERSTVU", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:228:402594

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Metadata
TitleBRENDIRANJE U HOTELIJERSTVU
Title (english)BRANDING IN THE HOTEL INDUSTRY
AuthorMarija Brzica
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2022-05-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Hotelijerstvo je važan segment turističke aktivnosti jer pruža usluge koje su nužne za formiranje turističkog proizvoda. Hotelske usluge pružaju se u objektima koji se nazivaju hoteli. Hoteli se nastoje istaknuti na tržištu i izboriti za svoj jedinstveni položaj u očima svojih potrošača. U suvremenom poslovanju, brendniranje je postalo strateški važan instrument marketinške politike na strani ponude, ali i pokretačka snaga potražnje, s druge strane. U hotelijerstvu je brend postao sinonim za razinu kvalitete i upravo na temelju brenda gosti razlikuju hotele. Stoga se smatra da je hotel samo objekt za smještaj dok nije poznat kao nositelj određenog hotelskog brenda. U ovome radu analizira se primjer brenda Stories, Croatian Unique Hotels - zajedničkog brenda hotela Grupacije jedinstvenih luksuznih hotela.
Abstract (english)
Hotel management is an important segment of tourist activity because it provides services that are necessary for the formation of a tourist product. Hotel services are provided in facilities called hotels. Hotels tend to be distinguished in the market and fight for their unique position in the eyes of their consumers. In modern business, branding has become a strategically important instrument of marketing policy on the supply side, but also the driving force of demand, on the other hand. In the hotel industry, the brand has become synonymous with the level of quality and it is on the basis of the brand that guests distinguish hotels. Therefore, a hotel is considered to be only an accommodation facility until it is known as the bearer of a particular hotel brand. This paper analyzes the example of the Stories brand, Croatian Unique Hotels - a common hotel brand of the Group of Unique Luxury Hotels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:402594
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-26 06:53:27