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master's thesis
FRANŠIZING U HOTELIJERSTVU
2021. urn:nbn:hr:228:225004
Pivčević Vranješ, Karmen
University of Split
University Department of Professional Studies

Cite this document

Pivčević Vranješ, K. (2021). FRANŠIZING U HOTELIJERSTVU (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:225004

Pivčević Vranješ, Karmen. "FRANŠIZING U HOTELIJERSTVU." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:225004

Pivčević Vranješ, Karmen. "FRANŠIZING U HOTELIJERSTVU." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:225004

Pivčević Vranješ, K. (2021). 'FRANŠIZING U HOTELIJERSTVU', Master's thesis, University of Split, University Department of Professional Studies, accessed 20 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:225004

Pivčević Vranješ K. FRANŠIZING U HOTELIJERSTVU [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:225004

K. Pivčević Vranješ, "FRANŠIZING U HOTELIJERSTVU", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:225004

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Metadata
TitleFRANŠIZING U HOTELIJERSTVU
Title (english)FRANCHISING IN THE HOTEL INDUSTRY
AuthorKarmen Pivčević Vranješ
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-12-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Jedna od atraktivnih poduzetničkih alternativa za poduzetnike koji nemaju svoju vlastitu poduzetničku ideju ili imaju manjak znanja u poduzeću i vođenju poslovanja jest franšiza. Riječ je o obliku poslovanja koji omogućuje korištenje marke i poslovnog modela određenog matičnog poduzeća tijekom određenog razdoblja uz plaćanje dogovorene naknade pružatelju. U slučaju hotelske franšize davatelj franšize je hotelska marka. Ugovor o franšizi je pravni ugovor između hotelske marke i vlasnika hotela koji vlasniku hotela daje prava i obveze upravljanja hotelom pod markom davatelja franšize u zamjenu za naknadu. U radu su dane najvažnije teorijske spoznaje o franšizi i franšiznom poslovanju, kao i pregled najpoznatijih hotelskih franšiza (Accor, Marriott International, Hilton i InterContinental Hotels Group). Nadalje, izvršena je analiza i usporedba odabranih obilježja predstavljenih franšiza.
Abstract (english)
One of the attractive entrepreneurial alternatives for entrepreneurs who do not know the business concept or lack knowledge in organizing and running a business is franchising. It is a form of business that allows the use of a particular parent company's brand and business model during the particular period with the payment of the agreed fee to the provider. In the case of a hotel franchise, the franchisor is the hotel brand. A franchise agreement is a legal agreement between a hotel brand and a hotel owner that gives the hotel owner the rights and obligations to manage a hotel under the franchisor's brand in exchange for a fee. The paper provides the essential theoretical knowledge about the franchise and franchise business and an overview of the most famous hotel franchises (Accor, Marriott International, Hilton and InterContinental Hotels Group). Furthermore, an analysis and comparison of selected features of the presented franchises were performed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:225004
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-12-15 07:34:52