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undergraduate thesis
PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES
2021. urn:nbn:hr:228:270327
Grozdanić, Nikola
University of Split
University Department of Professional Studies

Cite this document

Grozdanić, N. (2021). PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:270327

Grozdanić, Nikola. "PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:270327

Grozdanić, Nikola. "PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:270327

Grozdanić, N. (2021). 'PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES', Undergraduate thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:270327

Grozdanić N. PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:270327

N. Grozdanić, "PRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:270327

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Metadata
TitlePRIMJENA NOVIH TEHNOLOGIJA U POSLOVANJU I KULTURA TRANSPARENTNOSTI NA PRIMJERU BRIDGEWATER ASSOCIATES
Title (english)THE USE OF NEW TECHNOLOGIES IN BUSINESS AND CULTURE OF TRANSPARENCY ON THE EXAMPLE OF BRIDGEWATER ASSOCIATES
AuthorNikola Grozdanić
MentorAnita Krolo - Crvelin (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U dvadeset i prvom stoljeću svjesni smo ogromnog utjecaja kojeg je primjena tehnologije u poslovanju imala na sve od industrije u cijelosti do samog radnika. Suvremene tehnologije kao što su algoritmi, strojno učenje i umjetna inteligencija već danas mijenjaju radna mjesta, te se pretpostavlja da će u budućnosti u potpunosti zamijeniti, ne samo fizički ljudski rad kao što je do sada bila situacija, nego i ljudsku sposobnost donošenja odluka. Svakom znanstvenom spoznajom o ljudskom umu postajemo sve više svjesni nedostataka ljudskog razmišljanja, te se ovakva budućnost čini neizbježnom. No ovaj rad, iako će istaknuti te nedostatke, namjerava na primjeru američkog hedge fonda Bridgewater Associates predstaviti poslovnu kulturu u kojoj algoritmi ne zamjenjuju čovjeka već ostvaruju sustav u kojem nadograđuju čovjekove sposobnosti i pomažu mu donijeti kvalitetnu odluku, maksimizirati output, te samo poduzeće učiniti transparentnijim.
Abstract (english)
In the twenty first century we are aware of the enormous impact technology had on everything from the industry as a whole, to an average worker. Modern technologies such as algorithms, machine learning and artificial intelligence are changing the job market already today and it’s assumed that it will completely replace not only physical work, as it was the case in the past, but human also human decision making. With every scientific discovery about the human mind, we are more aware of the flaws of the human mind, and this future seems more and more likely. But this paper, despite pointing out those flaws, aims to present an organizational culture, using the hedge fund Bridgewater Associates as an example, in that algorithms don’t fully replace human decision making, but instead enhance the abilities of employees and help them make better decisions, maximize their output, and promote a culture of transparency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:270327
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-10-25 07:50:14