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master's thesis
ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE
2021. urn:nbn:hr:228:853480
Mikulandra, Iva
University of Split
University Department of Professional Studies

Cite this document

Mikulandra, I. (2021). ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:853480

Mikulandra, Iva. "ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:853480

Mikulandra, Iva. "ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:853480

Mikulandra, I. (2021). 'ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE', Master's thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:853480

Mikulandra I. ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE [Master's thesis]. Split: University of Split; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:853480

I. Mikulandra, "ANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE", Master's thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:853480

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Metadata
TitleANALIZA ROBNIH MARKI NA TRŽIŠTU PREPARATVNE KOZMETIKE
Title (english)BRAND ANALYSIS ON THE PREPARATIVE COSMETICS MARKET
AuthorIva Mikulandra
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad bavi se teoretskom i praktičnom analizom današnje kozmetičke industrije. Estetika i izgled oduvijek su predstavljali izvor izražaja, kulture, podrijetla i ponosa. Kao posljedica toga nastala je industrija koja predstavlja dugo prisutan globalni fenomen, a danas čini golemo tržište i izuzetno značajnu gospodarsku granu koja ima visok utjecaj na globalnu svjetsku ekonomiju. Nove promjene u trendovima i potrošačkim zahtjevima pružile su priliku novim tržišnim konkurentima, a tržište postaje sve masovnije. Iako tržištem još uvijek dominira nekolicina velikih korporacija, visoka konkurencija izaziva sve jaču borbu za zadržavanjem tržišne moći, a potražnja diktira budućnost tržišta.
Abstract (english)
This final paper deals with the theoretical and practical analysis of today's cosmetics industry. Aesthetics and appearance have always been a source of expression, culture, origin and pride. As a result, an industry has emerged that represents a long-present global phenomenon, which today constitutes a huge market and an extremely significant industry that has a high impact on the global world economy. New changes in trends and consumer demands have provided an opportunity for new market competitors, and the market is becoming increasingly massive. Although the market is still dominated by a few large corporations, high competition is provoking an increasing struggle to retain market power, while the demand dictates its future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:853480
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-22 12:57:19