prikaz prve stranice dokumenta INFLUENCER MARKETING
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master's thesis
INFLUENCER MARKETING
2021. urn:nbn:hr:228:311352
Bilandžić, Anita
University of Split
University Department of Professional Studies

Cite this document

Bilandžić, A. (2021). INFLUENCER MARKETING (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:311352

Bilandžić, Anita. "INFLUENCER MARKETING." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:311352

Bilandžić, Anita. "INFLUENCER MARKETING." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:311352

Bilandžić, A. (2021). 'INFLUENCER MARKETING', Master's thesis, University of Split, accessed 28 October 2024, https://urn.nsk.hr/urn:nbn:hr:228:311352

Bilandžić A. INFLUENCER MARKETING [Master's thesis]. Split: University of Split; 2021 [cited 2024 October 28] Available at: https://urn.nsk.hr/urn:nbn:hr:228:311352

A. Bilandžić, "INFLUENCER MARKETING", Master's thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:311352

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Metadata
TitleINFLUENCER MARKETING
Title (english)NFLUENCER MARKETING
AuthorAnita Bilandžić
MentorMarko Radeljak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je analizirat influencer marketing te prikazati njegovu primjenu na poduzeću Dukat. Dukat je primjer poduzeća koji je među prvima uvidio korist od primjene influencer marketinga te tako ojačao odnos sa svojim kupcima. Influencer marketing je utvrđen trend u marketingu koji cilja pojedince s utjecajom na pojedine kupce. Iako je to obično značilo fokusiranje na slavne osobe danas postoje razni influenceri koji koriste društvene mreže. U ovom radu upoznat ćemo se s influencer marketingom, saznati tko su influenceri i otkriti najbolje kanale društvenih mreža za influencer marketing. Prikazane su pozitivne i negativne strane influencer marketinga te njegova budućnost.
Abstract (english)
This paper aims to analyze influencer marketing and present its application at Dukat. Dukat is an example of a company that was among the first to see the benefits of applying influencer marketing and thus strengthen the relationship with its customers. Influencer marketing is an established trend in marketing that targets individuals with an impact on individual customers. While this has usually meant focusing on celebrities today there are various influencers who use social media. In this paper, we will get acquainted with influencer marketing, find out who influencers are, and discover the best social media channels for influencer marketing. Both positive and negative sides of this marketing practice are debated and explained in this paper.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:228:311352
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-22 12:48:52