prikaz prve stranice dokumenta ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY
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master's thesis
ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY
2021. urn:nbn:hr:228:988416
Lovrinčević, Lara
University of Split
University Department of Professional Studies

Cite this document

Lovrinčević, L. (2021). ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:988416

Lovrinčević, Lara. "ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:988416

Lovrinčević, Lara. "ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:988416

Lovrinčević, L. (2021). 'ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY', Master's thesis, University of Split, University Department of Professional Studies, accessed 20 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:988416

Lovrinčević L. ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:988416

L. Lovrinčević, "ISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:988416

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Metadata
TitleISTRAŽIVANJE STAVOVA POTROŠAČA O PRIVATNIM MARKAMA TRGOVAČKOG LANCA TOMMY
Title (english)SURVEY OF CONSUMER ATTITUDES ABOUT PRIVATE BRANDS OF THE TOMMY RETAIL CHAIN
AuthorLara Lovrinčević
MentorKatja Rakušić Cvrtak (mentor)
Committee memberMarina Lolić Čipčić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marka podrazumijeva ime, pojam, znak, simbol ili pak dizajn, ali i njihovu moguću kombinaciju, čija je svrha identificiranje proizvoda ili usluga proizvođača ili grupe proizvođača. Poduzeću privatne marke omogućuju stvaranje konkurentske prednosti, ali i veći izvor financijskih prihoda. Ciljevi rada, odnose se na pojmovno definiranje marke, identitet a, te elemenata identiteta marke. Nadalje, ciljevi se odnose i na analizu privatnih marki općenito, te stanje privatnih marki na području Republike Hrvatske i Europe, te u konačnici stavove potrošača o privatnim markama trgovačkog lanca Tommy. Može se zaključiti kako privatne marke danas dobivaju sve veći značaj, kako za poduzeće, tako i za potrošače, te da trgovci pomoću privatnih marki ostvaruju diferencijaciju od konkurencije. S druge strane, potrošači prilikom kupnje proizvoda privatnih marki štede novac, a ostvaruju proizvod zadovoljavajuće kvalitete.
Abstract (english)
A brand implies a name, term, sign, symbol or design, but also their possibility of combining, the purpose of which is to identify the products or services of manufacturers or groups of manufacturers. Private brands allow a company to create competitive advantages, but also a greater source of financial income. The goals of the paper are related to the conceptual definition of the brand, identity, and elements of brand identity. Furthermore, the objectives relate to the analysis of private labels in general, and the state of private labels in the Republic of Croatia and Europe, and ultimately consumer attitudes about private labels in the Tommy chain. It can be concluded that the private market is gaining more and more importance today, both for the company and for consumers, and that traders use private labels to differentiate themselves from the competition. On the other hand, when buying products of private labels, consumers save money and achieve a product of satisfactory quality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:988416
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-21 13:01:59