prikaz prve stranice dokumenta PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA
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master's thesis
PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA
2021. urn:nbn:hr:228:250765
Babarović, Tea
University of Split
University Department of Professional Studies

Cite this document

Babarović, T. (2021). PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:250765

Babarović, Tea. "PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:250765

Babarović, Tea. "PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:250765

Babarović, T. (2021). 'PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA', Master's thesis, University of Split, University Department of Professional Studies, accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:228:250765

Babarović T. PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:228:250765

T. Babarović, "PRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:250765

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Metadata
TitlePRIMJENA MARKETINGA SADRŽAJA U SVRHU JAČANJA MARKE PRIMJER-PORTAL COOLINARIKA
Title (english)APPLICATION OF CONTENT MARKETING FOR THE PURPOSE OF STRENGTHENING THE BRAND-AN EXAMPLE OF THE COOLINARIKA PORTAL
AuthorTea Babarović
MentorKatja Rakušić Cvrtak (mentor)
Committee memberSenka Borovac Zekan (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prepoznatljiva oznaka ili ime proizvoda na temelju kojeg kupac stvara sliku o određenom proizvodu ili usluzi naziva se markom. Naziv marke asocira kupca na određene karakteristike proizvoda ili usluge, te ga time potiče na djelovanje. Krajnja reakcija kupca može biti kupnja ili daljnja potraga za istim koji će zadovoljiti potrošačeve potrebe. Komuniciranje potrošača i tržišnog subjekta odvija se preko marke. Cilj svakog tržišnog subjekta je diferencirati se od konkurenata, izdvojiti se, nuditi svojstven proizvod ili uslugu i u tom smjeru graditi svoju marku i identitet na tržištu. Ime marke treba probuditi određene emocije kod kupca. Krajnji cilj su pozitivni osjećaji, osjećaji sigurnosti, povjerenja, kvalitete i slično. U ovom završnom radu pobliže se objašnjava važnost robnih marki, strateško upravljanje markama, te jačanje marke kroz aktivnosti marketinga sadržaja na primjeru tvrtke Podravka.
Abstract (english)
A recognizable mark or product name which helps customer to create an image of product or service is called a brand. A brand name associates customer on certain product or service and encourages him to act in time. The final reaction of the customer can be the purchase or further search for their needs. Communication between consumer and market entity takes place through the market. The goal of each market entity is to be different from competitors, to stand out, offer their product or service and in that direction to build their brand and identity in the market. A brand name should arouse certain emotions at the customer. The ultimate goals are positive feelings, security, trust, quality. This final paper explains more detail about importance of brands, strategic brand management, content marketing activities on the example of company Podravka.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:250765
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-21 12:37:52