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undergraduate thesis
KORPORATIVNO PODUZETNIŠTVO
2021. urn:nbn:hr:228:811730
Marinelić, Nikolina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Marinelić, N. (2021). KORPORATIVNO PODUZETNIŠTVO (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:811730

Marinelić, Nikolina. "KORPORATIVNO PODUZETNIŠTVO." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:811730

Marinelić, Nikolina. "KORPORATIVNO PODUZETNIŠTVO." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:811730

Marinelić, N. (2021). 'KORPORATIVNO PODUZETNIŠTVO', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 10 January 2023, https://urn.nsk.hr/urn:nbn:hr:228:811730

Marinelić N. KORPORATIVNO PODUZETNIŠTVO [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2023 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:228:811730

N. Marinelić, "KORPORATIVNO PODUZETNIŠTVO", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:811730

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Metadata
TitleKORPORATIVNO PODUZETNIŠTVO
Title (english)CORPORATE ENTREPRENEURSHIP
AuthorNikolina Marinelić
MentorIvona Jukić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog Završnog rada je korporativno poduzetništvo. Upoznalo se s pojmom samog poduzetništva, te su se dale sličnosti i razlike između poduzetnika i intrapoduzetnika. Detektirane su prednosti i nedostaci ulaska u poduzetništvo, kao i faze njegovog razvoja. Dan je teorijski prikaz korporativnog poduzetništva, te njegova važnost i utjecaj koji ima na poslovanje poduzeća. Napravljena je analiza korporativnog poduzetništva u Republici Hrvatskoj na primjeru Adris grupe d.d. Radi se o jednoj od vodećih hrvatskih i regionalnih kompanija koja je tržišni lider po kriterijima profitabilnosti i inovativnosti. Grupacija je razdvojena po strateškim poslovnim jedinicama, opisan je njen odnos prema zaposlenicima kao i zastupljenost društveno odgovornog poslovanja.
Abstract (english)
The subject of this study is corporate entrepreneurship. The concept of entrepreneurship itself was introduced, and similarities and differences between entrepreneurs and intra-entrepreneurs were given. The advantages and disadvantages of entering entrepreneurship were detected, as well as the stages of its development. A theoretical overview of corporate entrepreneurship is given, as well as its importance and impact on business operations. An analysis of corporate entrepreneurship in the Republic of Croatia was made on the example of Adris grupa d.d. It is one of the leading Croatian and regional companies which is the market leader in terms of profitability and innovation. The group is divided into strategic business units, its attitude towards employees is described, as well as the representation of socially responsible business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:811730
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-21 06:56:03