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undergraduate thesis
ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19
2021. urn:nbn:hr:228:457872
Marasović, Paula
University of Split
University Department of Professional Studies

Cite this document

Marasović, P. (2021). ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19 (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:457872

Marasović, Paula. "ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:457872

Marasović, Paula. "ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:457872

Marasović, P. (2021). 'ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 18 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:457872

Marasović P. ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19 [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:457872

P. Marasović, "ODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:457872

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Metadata
TitleODRŽIVA KONKURENTSKA SPOSOBNOST TRGOVACA NA MALO ZA VRIJEME PANDEMIJE COVID-19
Title (english)SUSTAINABLE COMPETITIVENESS OF RETAILERS DURING THE COVID-19 PANDEMIC
AuthorPaula Marasović
MentorIvana Plazibat (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konkurentska prednost odražava mogućnost prodavaonice na malo da ostvari bolji položaj na tržištu u odnosu na svoju konkurenciju. Stvaranje konkurentske prednosti prvenstveno ovisi o razvoju dobre poslovne strategije. Ekonomske turbulencije koje su potaknute pandemijom COVID - 19 imale su razorne posljedice na maloprodajni sektor. Zatvaranje i otvaranje prodavaonica kao i ograničenja kupaca u trgovinama, doveli su mnoge trgovce na malo do ruba, a istodobno su povećali važnost prodaje putem e-trgovine. Oni trgovci koji su imali najbolju poslovnu izvedbu za brijeme trajanja pandemije su oni koji su uspjeli brzo preći na online prodaju. Ovaj prijelaz nije se pokazao jednako izvedivim za sve prodavaonice. Iz primjera Iglu Šport tvrtke vidimo da je ključna strategija rasta kada se do nose ključne odluke o reagiranju na posljedice uzrokovane pandemijom i tržišnom krizom.
Abstract (english)
Competitive advantage reflects the ability of a retail store to achieve a better position in the market compared to its competition. Creating a competitive advantage primarily depends on developing a good business strategy. The economic turbulence fueled by the COVID - 19 pandemic has had devastating consequences for the retail sector. The closure and opening of stores, as well as customer restrictions in stores, have brought many retailers to the brink, while at the same time increasing the importance of selling through e-commerce. Those retailers that had the best business performance in the duration of the pandemic were the ones that managed to move quickly to online sales. However, this transition did not prove equally feasible for all stores. From the example of Iglu Sport, we see that the key growth strategy is when key decisions are made to respond to the consequences caused by the pandemic and the market crisis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:457872
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-20 10:39:38