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undergraduate thesis
FRANŠIZING
2021. urn:nbn:hr:228:603812
Brekalo, Ivan
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Brekalo, I. (2021). FRANŠIZING (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:603812

Brekalo, Ivan. "FRANŠIZING." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:603812

Brekalo, Ivan. "FRANŠIZING." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:603812

Brekalo, I. (2021). 'FRANŠIZING', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:228:603812

Brekalo I. FRANŠIZING [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:228:603812

I. Brekalo, "FRANŠIZING", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:603812

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Metadata
TitleFRANŠIZING
Title (english)FRANCHISE
AuthorIvan Brekalo
MentorIvona Jukić (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2021-03-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovoga rada bio je upoznati se s pojmom franšize, ispitati pozitivne i negativne strane franšize, proći sam proces njene kupovine, te analizirati franšizno poslovanje (kako u svijetu, tako i u Hrvatskoj). Sve veći broj kompanija odlučuje se upravo za ovu vrstu poslovanja zbog manjeg rizika od neuspjeha, kao i manjih iznosa potrebnih za ulaganje, a dobiva se i prepoznatljivost na tržištu zbog brenda koji je već etabliran. U Republici Hrvatskoj, u odnosu na druge Europske zemlje, ovaj oblik poslovanja i nije u tolikoj mjeri iskorišten, te bi se trebalo uložiti napore da se ovaj oblik poslovanja bolje približi potencijalnim poduzetnicima.
Abstract (english)
The aim of this paper was to get acquainted with the concept of franchise, to examine the positive and negative sides of the franchise, to go through the process of its purchase, and to analyze the franchise business (both in the world and in Croatia). An increasing number of companies are using this type of business due to the lower risk of failure, as well as the smaller amounts required for investment, and gaining recognition in the market due to the brand that is already established. In the Republic of Croatia, in relation to other European countries, this form of business is not so common, and efforts should be made to bring this form of business closer to potential entrepreneurs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:603812
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-15 07:37:27