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master's thesis
DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA
2021. urn:nbn:hr:228:038852
Kruljac, Tena
University of Split
University Department of Professional Studies

Cite this document

Kruljac, T. (2021). DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:038852

Kruljac, Tena. "DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:038852

Kruljac, Tena. "DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:038852

Kruljac, T. (2021). 'DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA', Master's thesis, University of Split, University Department of Professional Studies, accessed 25 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:038852

Kruljac T. DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:038852

T. Kruljac, "DIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:038852

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Metadata
TitleDIGITALNI MARKETING NA PRAKTIČNOM PRIMJERU TURISTIČKE ZAJEDNICE GRADA SOLINA
Title (english)DIGITAL MARKETING ON THE PRACTICAL EXAMPLE OF THE TOURIST BOARD OF THE CITY OF SOLIN
AuthorTena Kruljac
MentorDanijela Perkušić Malkoč (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberGoran Ćorluka (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-02-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tehnologija, internet, brzina i opća dostupnost informacija, kao i društvene mreže su uvelike utjecale na formiranje digitalnog marketinga. Tradicionalni marketing i način komunikacije pada u zaborav, jer suvremeni kupci znaju što žele, ne može ih se prevariti, znaju gdje naći ono što žele i pametno kupuju. Upravo iz tog razloga potrebno je što je moguće bolje iskoristiti sve prednosti digitalnog marketinga. Turistički sektor bila je jedna od prvih industrija koja je usvojila digitalni marketing i njegove strategije. Digitalizaciju cjelokupnog putovanja kupaca u turizmu čine: informacije, inspiracija, rezervacije, praćenje, ali i sam turistički proizvod. Cilj ovog rada je bio pojašnjenje pojma digitalnog marketinga, njegovih vrsta, prednosti i nedostataka te trendova i alata koji se koriste u svrhu turizma. Analizom podataka dobivenih od Turističke zajednice grada Solina u dijelu poslovnog slučaja prikazano je kako Turistička zajednica koristi sve mogućnosti koje nudi digitalni marketing u svrhu oglašavanja grada Solina kao turističke destinacije.
Abstract (english)
Technology, the Internet, the speed and availability of information, as well as social networks greatly influence the formation of digital marketing. Traditional marketing and the way of communication are falling into oblivion, because modern customers know what they want, they cannot deceive them, they know where to find what they want and smartly buy. It is for this reason that it is necessary to make the most of all the benefits of digital marketing. The tourism sector was one of the first industries to adopt digital marketing and its strategies. Digitalization of the entire customers journey in tourism consists of: information, inspiration, reservations, monitoring, but also the tourist product itself. The aim of this final exam was to explain the concept of digital marketing, its types, advantages, disadvantages and tools used by tourist agencies to promote tourist destination. By analyzing the data obtained from the Tourist Board of the city of Solin in the part of the business case it was analyzed how the Tourist Board uses all the opportunities offered by digital marketing for the purpose of advertising the city of Solin as a tourist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:038852
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-01 11:06:53