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undergraduate thesis
STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE
2021. urn:nbn:hr:228:454900
Melvan, Anita
University of Split
University Department of Professional Studies

Cite this document

Melvan, A. (2021). STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:454900

Melvan, Anita. "STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:454900

Melvan, Anita. "STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:454900

Melvan, A. (2021). 'STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE', Undergraduate thesis, University of Split, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:454900

Melvan A. STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:454900

A. Melvan, "STRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:454900

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Metadata
TitleSTRATEGIJSKO UPRAVLJANJE NA PRIMJERU ATLANTIK GRUPE
Title (english)STRATEGIC MANAGEMENT ON THE EXAMPLE OF ATLANTIC GROUP
AuthorAnita Melvan
MentorAnita Krolo - Crvelin (mentor)
Committee memberGoran Ćorluka (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-02-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Za strategijsko upravljanje u poduzeću zadužen je strategijski menadžment koji je kompleksan pojam. Strategijski menadžment kao grupa ljudi podrazumijeva menadžere koji su odgovorni za izbor, definiranje, implementaciju i kontrolu strateških odluka i oni se nazivaju strateški menadžeri. Strateški menadžment kao proces se odnosi na kontinuirani proces koji je usmjeren na spremnost poduzeća na promjene koje se događaju u okolini. Strategijsko upravljanje bavi se strategijskim planiranjem, vještinama poduzeća u pretvaranju svojih planova u stvarnost i vještinama poduzeća u upravljanju vlastitim unutarnjim otporom na promjene. U okviru ovog rada prikazano je strategijsko upravljanje u poduzeću Atlantic grupa.
Abstract (english)
Strategic management in the company is responsible for strategic management, which is a complex concept. Strategic management as a group of people means managers who are responsible for the selection, definition, implementation and control of strategic decisions and they are called strategic managers. Strategic management as a process refers to a continuous process that is focused on the readiness of the company to change that is happening in the environment. Strategic management deals with strategic planning, the skills of a company in turning its plans into reality, and the skills of a company in managing its own internal resistance to change. Within this paper, the strategic management in the company Atlantic group is presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:454900
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-26 08:18:02