prikaz prve stranice dokumenta UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2
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master's thesis
UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2
2021. urn:nbn:hr:228:417273
Landeka, Danijela
University of Split
University Department of Professional Studies

Cite this document

Landeka, D. (2021). UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2 (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:417273

Landeka, Danijela. "UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:417273

Landeka, Danijela. "UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:417273

Landeka, D. (2021). 'UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2', Master's thesis, University of Split, University Department of Professional Studies, accessed 13 January 2023, https://urn.nsk.hr/urn:nbn:hr:228:417273

Landeka D. UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2 [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2023 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:228:417273

D. Landeka, "UPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:417273

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Metadata
TitleUPOTREBA DRUŠTVENIH MREŽA U SVRHU PROMIDŽBE NA PRIMJERU TVRTKE TELE2
Title (english)USE OF SOCIAL NETWORKS FOR THE PURPOSE OF PROMOTION ON THE EXAMPLE OF TELE2
AuthorDanijela Landeka
MentorMario Dadić (mentor)
Committee memberMijana Matošević Radić (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-02-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže postale su dio svakodnevice kako za obične ljude tako i za tvrtke. Služe kao mogućnost povezivanja sa potencijalnim potrošačima. Novi oblici medija pridobivaju povjerenje potrošača povezujući se s njima na jednoj dubljoj razini. Bilježi se mnogo različitih mogućnosti vezanih za društvene mreže i početak bržeg provođenja novih društvenih inicijativa. Tvrtke koje koriste marketing na društvenim mrežama postaju više sofisticirane. Globalne tvrtke su prepoznale marketing društvenih mreža kao potencijalne marketinške platforme koje omogućuju njihovu oglašivačku kampanju. Društvene mreže sada su u trendu. A za tvrtke to predstavlja marketinšku priliku koja nadilazi tradicionalni odnos tvrtke i kupca. U radu je prikazan tvrtka Tele 2 koja prati suvremene trendove te koristi društvene mreže u svrhe oglašavanja i komuniciranja sa svojim postojećim i budućim korisnicima. O ozbiljnosti društvenih mreža najbolje govori podatak da tvrtka Tele 2 zapošljava koordinatora društvenih mreža, osobu koja je zadužena isključivo za društvene mreže. U okviru rada provedena je anonimna anketa.
Abstract (english)
Social networks have become part of everyday life for both ordinary people and companies. They serve as an opportunity to connect with potential consumers. New forms of media are gaining the trust of consumers by connecting with them on a deeper level. There are many different possibilities related to social networks and the beginning of faster implementation of new social initiatives. Companies that use social media marketing are becoming more sophisticated. Global companies have recognized social media marketing as potential marketing platforms that enable their advertising campaign. Social networks are now in trend. And for companies, it represents a marketing opportunity that goes beyond the traditional company-customer relationship. The paper presents the company Tele 2, which follows modern trends and uses social networks for the purposes of advertising and communication with its existing and future users. The seriousness of social networks is best illustrated by the fact that the company Tele 2 employs a social network coordinator, a person who is in charge exclusively of social networks. An anonymous survey was conducted as part of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:417273
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-26 07:47:21