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undergraduate thesis
OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA
2020. urn:nbn:hr:228:314708
Baković, Damjan
University of Split
University Department of Professional Studies

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Baković, D. (2020). OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA (Undergraduate thesis). Split: University of Split, University Department of Professional Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:314708

Baković, Damjan. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:314708

Baković, Damjan. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:314708

Baković, D. (2020). 'OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 29 May 2023, https://urn.nsk.hr/urn:nbn:hr:228:314708

Baković D. OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2023 May 29] Available at: https://urn.nsk.hr/urn:nbn:hr:228:314708

D. Baković, "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:314708

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Metadata
TitleOGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA
Title (english)SOCIAL MEDIA ADVERTISING
AuthorDamjan Baković
MentorDanijela Perkušić Malkoč (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-12-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvena mreža predstavlja skupinu korisnika koji imaju zajedničke interese a na određenom internetskom servisu aktivno komuniciraju i stvaraju virtualne zajednice. Izvan digitalnog okruženja, društvena mreža je sociološka struktura koja opisuje međusobne odnose između pojedinaca. Danas najpopularnije društvene mreže su Facebook, Youtube, Instagram, TikTok, Snapchat, Twitter, Reddit, Pinterest i LinkedIn koje svake godine ostvaruju rast broja korisnika. Društvene mreže sa sobom donose i novu mogućnost oglašavanja koje svako ozbiljno poduzeće mora uzeti u obzir prilikom kreiranja marketinške kampanje kako bi maksimiziralo svoj poslovni uspjeh. U stalno promjenjivom poslovnom okruženju poduzeća trebaju uložiti velik trud kako bi se što bolje prilagodila novonastalim trendovima i željama korisnika. O tome kako funkcionira oglašavanje putem društvenih mreža detaljno je analizirano u radu. U praktičnom dijelu rada analizirano je oglašavanje tvrtke Podravka na društvenim mrežama. Podravka je primjer Hrvatske tvrtke koja uspješno koristi ovu vrstu marketinga za povećanje profita i rast tvrtke.
Abstract (english)
Social media represents a group of people with similair interests who are using Internet services for active communication and to create virtual communities. Outside of the digital environment, social media is a sociological structure which describes mutual relationships between individuals. Today the most popular social media sites are: Facebook, Youtube, TikTok, Snapchat, Twitter, Reddit, Pinterest and LinkedIn and each year they have increased number of users. Social media brings a new way of advertising which is something every serious company should take in to considaration when creating marketing campaign in order to maximize their business success. In rapidly changing business enviroment companies have to work hard to make the best adjustments and adapt to new trends and user demand. Podravka is an example of Croatian company that successfully uses this type of marketing. In this thesis is explained in detail how social media advertising works.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:314708
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-15 12:41:38