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master's thesis
MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR
2020. urn:nbn:hr:228:761426
Elezović, Srđana
University of Split
University Department of Professional Studies

Cite this document

Elezović, S. (2020). MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:761426

Elezović, Srđana. "MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:761426

Elezović, Srđana. "MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:761426

Elezović, S. (2020). 'MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR', Master's thesis, University of Split, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:228:761426

Elezović S. MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR [Master's thesis]. Split: University of Split; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:228:761426

S. Elezović, "MOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:761426

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Metadata
TitleMOBILNI MARKETING NA PRIMJERU PORTALA NJUŠKALO.HR
Title (english)MOBILE MARKETING ON THE EXAMPLE OF PORTAL NJUŠKALO.HR
AuthorSrđana Elezović
MentorDanijela Perkušić Malkoč (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-12-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mobilni uređaji danas postali su od velike važnosti za svakog ĉovjeka. Veliki dio dana provodimo na svojim mobilnim uređajima iz raznih razloga: informiranost, obavljanje dnevnih zadataka ili kontakt sa drugim osobama. Tehnologija napreduje iz godine u godinu sve više pa se sukladno tome razvija i mobilna tehnologija, što je navelo marketinške struĉnjake i mnoge poduzetnike na potrebu za prilagodbom takvim novim okolnostima i u njihovom svakidašnjem radu. Mobilna tehnologija uvelike je pomogla i olakšala pronalaţenje i dopiranje do novih potrošaĉa i trţišta. Marketinške kampanje i strategije se sve više prilagođavaju zaslonu mobilnog uređaja. Cilj ovog rada je bio definirati i objasniti kljuĉne pojmove, odnosno terminologiju vezanu za mobilni marketing. Analizom podataka dobivenih od portala Njuškalo.hr u dijelu poslovnog sluĉaja prikazano je kako izabrana tvrtka primjenjuje upravo ovaj kanal marketinga u svom svakodnevnom poslovanju. Mobilni marketing polako ali sigurno postaje veoma moćan alat za unaprjeđenje poslovanja i prihoda jednog poduzeća.
Abstract (english)
Mobile devices today have become of great importance to every human being. We spend most of the day on our mobile devices for various reasons: information, performing daily tasks or contact with other people. Technology is advancing more and more from year to year, and mobile technology is developing accordingly, which has led marketers and many entrepreneurs to adapt to such new circumstances in their daily work. Mobile technology has greatly helped and made it easier to find and reach new consumers and markets. Marketing campaigns and strategies are increasingly adapting to the mobile device screen. The aim of this paper was to define and explain the key terms and terminology related to mobile marketing. The analysis of data obtained from the Njuškalo.hr portal in the part of the business case shows how the selected company applies this marketing channel in its daily business. Mobile marketing is slowly but surely becoming a very powerful tool for improving a company’s business and revenue.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:761426
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-15 12:38:06