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undergraduate thesis
STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.
2020. urn:nbn:hr:228:763962
Pejić, Ivana
University of Split
University Department of Professional Studies

Cite this document

Pejić, I. (2020). STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:763962

Pejić, Ivana. "STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:763962

Pejić, Ivana. "STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:763962

Pejić, I. (2020). 'STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.', Undergraduate thesis, University of Split, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:763962

Pejić I. STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O. [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:228:763962

I. Pejić, "STRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:763962

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Metadata
TitleSTRATEGIJA FOKUSIRANJA I FINANCIJSKA ODRŽIVOST PODUZEĆA RIBOLA D.O.O.
Title (english)FOCUS STRATEGY AND FINANCIAL SUSTAINABILITY OF RIBOLA D.O.O.
AuthorIvana Pejić
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberGoran Ćorluka (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Iako svi financijski analitičari predviđaju novu gospodarsku krizu u 2021 godini, a to vodi tome da će buduća razdoblja biti jako izazovno za sve poslovne subjekte pa tako i za poduzeće Ribola d.o.o. pitanje financijske održivosti i implementacija prave generičke strategije predstavlja prioritet u poslovanju više nego ikada do sada za sve poduzetnike pa tako i za poduzeće Ribola d.o.o. U radu će se prikazati kako poduzeće Ribola d.o.o. implementira strategiju fokusiranja te kako se navedena strategija odražava na financijsku održivost poduzeća Ribola d.o.o. Cilj rada je prikazati kako poduzeće Ribola d.o.o. uspješno implementira strategiju fokusiranja što se jasno vidi iz svih financijskih pokazatelja koji su prikazani u radu. Strategijom fokusiranja poduzeće Ribola d.o.o. fokusiralo se na lokalne potrošače na području grada Kaštela i okolice što se pokazalo ispravnim izborom strategije jer je poduzeće dovelo do trenutne, liderske pozicije na tržištu. U razradi rada iskorištene su razne metode kako bi se ispunili temeljni metodološki kriteriji kao što su pouzdanost, općenitost, sistematičnost i objektivnost.
Abstract (english)
All financial analysts predict a new economic crisis in 2021, and this leads to the fact that future periods will be very challenging for all businesses, including the company Ribola d.o.o. the issue of financial sustainability and the implementation of a true generic strategy is a priority in business more than ever for all entrepreneurs, including the company Ribola d.o.o. The paper show how the company Ribola d.o.o. implements the strategy of focusing and how this strategy reflects on the financial sustainability of the company Ribola d.o.o. The aim of this paper is to show how the company Ribola d.o.o. successfully implements a focusing strategy which is clearly seen from all the financial indicators presented in the paper. With the focusing strategy, the company Ribola d.o.o. focused on local consumers in the area of the town of Kaštela and its surroundings, which proved to be the right choice of strategy because the company has led to the current market position. Various methods were used in the elaboration of the paper in order to meet the basic methodological criteria such as reliability, generality, systematicity and objectivity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:763962
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-12-03 10:41:50