Ultra Europe Festival is definitely one of the events that presented Croatia and Split on the world stage in a whole new light. It is a musical spectacle that attracts an extremely large number of visitors and it has given Split the opportunity to become one of the top tourist destinations. In addition to attracting a wide audience, it also attracts renowned musicians aiming to perform at the Ultra Europe Festival, and Split creates the perfect backdrop for such a mega event. In order for the organization of such an event to be at its best, experts are needed who have the qualities of management professionals and are capable of organizing such a large event that is characterized by an extremely large number of details. Managing the organization of such a music event is extremely demanding given that attention must be taken not only to satisfy the audience and the performers, but also to take into account the local population and make every effort not to impair their quality of life during the festival. It is necessary to follow trends in the music scene and to offer visitors the most modern offer and to bring together performers who will gather as many visitors as possible. The success of such an event requires careful selection of subcontractors and partners in the organization in order to achieve the quality and realization of the event at the highest possible level.