The Republic of Croatia since the very beginning of recorded statistical records concerning the number of tourist arrivals to the destination. The offer is mainly oriented to the segment of mass tourism that is present from the very beginning until today in some areas. However, following the new trends on the market demand, the Republic of Croatia has to be closer to that demand by segment supply in the area. The modern tourist is in search of a greater individuality, the acquisition of new experiences and adventures and connecting with the local community during his vacation. His needs require more complex and more specific products tailored more personally specified. Municipality Okrug is achieving a record tourist traffic year after year and directs the overall development of the Municipality towards the development of tourism. The dominant market segment of tourism demand in the area of municipality Okrug are families with children who mainly consume products and services to classic spa tourism as the dominant model of mass tourism. However, there is a need for the development of complex tourism products that would raise the quality of products in the area, which would be primarily focused on the development of various services, and products designed for all ages within the family. For that purpose, it has been developed a model establishment and specialization for family tourism destination management company in municipality Okrug. As the holder of the development of complex tourism products, destination management company, is using their extensive knowledge of the destination and while connecting with its reliable and quality business partners can create innovative tourism offer in the area of family tourism, which will contribute by increasing the overall quality of the tourism offer in the area of the municipality Okrug.