Contemporary tourism is a growing and dynamic category that has a national but also an international significance, which is growing and developing more and more every day. It has been proven that tourism development brings with it numerous benefits, and therefore many countries are interested in increasing tourism demand. However, not all countries benefit equally from tourism. Europe, (and within Europe the European Union) is the most significant tourist region in the world. Tourism in the European Union is an important factor affecting the economy. Trends in the world's tourist market will determine developments in Europe, therefor it is important to study and predict them as a roadmap for determining future supply. Supply on the European tourist market, conditioned by increasing competition and the emergence of increasingly diverse tourism needs, is rapidly developing in both qualitative and quantitative terms. In recent years, states that are part of the European Union have made numerous preparations to adapt to the new and contemporary requirements that are bringing new scientific and technological developments to economic life and the market. Tourism is still considered one of the significant drivers of development of the overall economy of these countries.