Entrepreneurship is a set of business activities in which an entrepreneur has an idea that he considers a good business opportunity, invests his own or other people's capital, acquires funds, employs people, with the aim of making a profit. An entrepreneur does not have to appear on the market with a completely new product/service. With his creativity, he can improve some kind of product/service that will ultimately be liked by customers, as shown in the example of this final work. The final paper explores and elaborates the business idea of developing and launching workshops for the production of traditional Hvar paprenjak, specific cookies from the island of Hvar. The aim of the paper is to analyze in detail all aspects necessary for the successful launch of this business venture, including market research, defining the target group, financial analysis, and development of a marketing strategy. Based on the economic analysis, an economic and financial analysis was presented, which means that the company would be profitable. This paper provides a comprehensive framework for understanding and implementing a business idea, and can serve as a guide for all those who wish to start a similar entrepreneurial venture.